{"id":19267,"date":"2018-01-24T05:00:16","date_gmt":"2018-01-24T13:00:16","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=19267"},"modified":"2020-12-24T22:44:59","modified_gmt":"2020-12-25T06:44:59","slug":"multifamily-social-summit","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/","title":{"rendered":"Multifamily Social Summit"},"content":{"rendered":"<p>As a firm believer in the value of social media for real estate businesses, Yardi returns to the Multifamily Social Media Summit in Napa this year as a key sponsor and conten<a href=\"https:\/\/www.yardi.com\/blog\/news\/multifamily-social-summit\/19267.html\/attachment\/mss\" rel=\"attachment wp-att-19268\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-19268\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/12\/MSS.png\" alt=\"\" width=\"576\" height=\"216\" \/><\/a>t partner. The conference is the industry\u2019s only event targeted for property management firms with a focus on leveraging social media and content marketing to retain and attract new residents. The event will be held at the Meritage Resort and Spa from January 31-February 2, 2018, and sessions will include a mix of business and technical topics that focus on social media implementation, measurement and return on investment.<\/p>\n<p><strong>Communication That Builds Trust<\/strong><\/p>\n<p>By now it\u2019s no secret that if you want to be relevant, you need a social media presence \u2014 and to establish a meaningful one, you need to become a storyteller utilizing all communication channels available. Yardi is broadening its participation this year with a workshop entitled \u201cDo Good on Social: Building Brand Trust,\u201d about the importance of communicating corporate social responsibility initiatives and values via social media, and showing commitment to the communities you serve. Connecting with your customers on a human level can help strengthen business relationships.<\/p>\n<p>Your customers are no doubt immersed in social media channels for almost everything they engage in every day, from personal relationships and peer networking to business and transactional activities. Learning from social media experts outside of the real estate sector at the Summit is a unique opportunity that delivers value through practical advice that attendees can take with them.<\/p>\n<p>Esther Bonardi, vice president of marketing at Yardi, comments, \u201cWe consistently support this conference because we hear from accomplished social media and digital marketing practitioners from outside the apartment industry, and attendees gain actionable takeaways they can implement when they return to the office.\u201d<\/p>\n<p><strong>Expert Insights and Strategies<\/strong><\/p>\n<p>For real estate businesses as for companies in any industry, true digital disruptors succeed by effectively using new communication technologies \u2014 and that requires insight and planning. This year\u2019s keynote speakers will cover how to keep up with today\u2019s consumer and what social media strategies deliver the best results. Featured speakers are James McQuivey, Vice President and Principal Analyst at Forrester, and Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International.<\/p>\n<p>Other speakers on the agenda will cover hot topics from using Snapchat to creating video ads and mastering social media storytelling, and represent companies including HubSpot, Conversion Science, Flint Analytics, Merrick Towle Communications, Crescenzo Communications, Northstar Travel Group, and Golin NY.<\/p>\n<p>Get additional information on the <a href=\"http:\/\/www.multifamily-social-media.com\/Home\" target=\"_blank\" rel=\"noopener\">Multifamily Social Media Summit<\/a>.<\/p>\n<p>Learn more about Yardi\u2019s <a href=\"https:\/\/www.yardi.com\/products\/rentcafe\/\" target=\"_blank\" rel=\"noopener\">social media and marketing tools<\/a> for multifamily real estate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a firm believer in the value of social media for real estate businesses, Yardi returns to the Multifamily Social Media Summit in Napa this year as a key sponsor and content partner. The conference is the industry\u2019s only event targeted for property management firms with a focus on leveraging social media and content marketing [&hellip;]<\/p>\n","protected":false},"author":616,"featured_media":19268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[1106,822,2196,62,29,51],"class_list":["post-19267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apartment-marketing","tag-branding","tag-corporate-social-responsibility","tag-marketing","tag-multifamily","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"As a firm believer in the value of social media for real estate businesses, Yardi returns to the Multifamily Social Media Summit in Napa this year as a\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multifamily Social Summit\" \/>\n<meta property=\"og:description\" content=\"As a firm believer in the value of social media for real estate businesses, Yardi returns to the Multifamily Social Media Summit in Napa this year as a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-24T13:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T06:44:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/12\/MSS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"216\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lee Ann Stiff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee Ann Stiff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/\",\"name\":\"Multifamily Social Summit - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/12\/MSS.png\",\"datePublished\":\"2018-01-24T13:00:16+00:00\",\"dateModified\":\"2020-12-25T06:44:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/069110045c75f04e7223477b64b54f02\"},\"description\":\"As a firm believer in the value of social media for real estate businesses, Yardi returns to the Multifamily Social Media Summit in Napa this year as a\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/12\/MSS.png\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/12\/MSS.png\",\"width\":576,\"height\":216},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Multifamily Social Summit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/069110045c75f04e7223477b64b54f02\",\"name\":\"Lee Ann Stiff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Lee-Ann-Stiff_Headshot.jpg?w=96\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Lee-Ann-Stiff_Headshot.jpg?w=96\",\"caption\":\"Lee Ann Stiff\"},\"description\":\"Lee Ann Stiff is a senior writer at Yardi, covering commercial real estate technology and innovation. She has written for global brands including Marvel Comics and Warner Bros. Records, along with contributing content to numerous websites and publications. She holds a master\u2019s degree in English Literature from Yale University.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/lee-stiff-121b486\/\"],\"url\":\"https:\/\/www.yardi.com\/blog\/author\/lee-ann-stiff\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"As a firm believer in the value of social media for real estate businesses, Yardi returns to the Multifamily Social Media Summit in Napa this year as a","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Multifamily Social Summit","og_description":"As a firm believer in the value of social media for real estate businesses, Yardi returns to the Multifamily Social Media Summit in Napa this year as a","og_url":"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/","og_site_name":"Yardi Blog","article_published_time":"2018-01-24T13:00:16+00:00","article_modified_time":"2020-12-25T06:44:59+00:00","og_image":[{"width":576,"height":216,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/12\/MSS.png","type":"image\/png"}],"author":"Lee Ann Stiff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lee Ann Stiff","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/","url":"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/","name":"Multifamily Social Summit - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/12\/MSS.png","datePublished":"2018-01-24T13:00:16+00:00","dateModified":"2020-12-25T06:44:59+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/069110045c75f04e7223477b64b54f02"},"description":"As a firm believer in the value of social media for real estate businesses, Yardi returns to the Multifamily Social Media Summit in Napa this year as a","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/12\/MSS.png","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/12\/MSS.png","width":576,"height":216},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/multifamily-social-summit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Multifamily Social Summit"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/069110045c75f04e7223477b64b54f02","name":"Lee Ann Stiff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Lee-Ann-Stiff_Headshot.jpg?w=96","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Lee-Ann-Stiff_Headshot.jpg?w=96","caption":"Lee Ann Stiff"},"description":"Lee Ann Stiff is a senior writer at Yardi, covering commercial real estate technology and innovation. She has written for global brands including Marvel Comics and Warner Bros. Records, along with contributing content to numerous websites and publications. She holds a master\u2019s degree in English Literature from Yale University.","sameAs":["https:\/\/www.linkedin.com\/in\/lee-stiff-121b486\/"],"url":"https:\/\/www.yardi.com\/blog\/author\/lee-ann-stiff\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/12\/MSS.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/19267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/616"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=19267"}],"version-history":[{"count":4,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/19267\/revisions"}],"predecessor-version":[{"id":19404,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/19267\/revisions\/19404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/19268"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=19267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=19267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=19267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}