{"id":19183,"date":"2018-01-29T05:00:09","date_gmt":"2018-01-29T13:00:09","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=19183"},"modified":"2020-12-24T22:45:19","modified_gmt":"2020-12-25T06:45:19","slug":"marketing-automation-2","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/marketing-automation-2\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"

To stay competitive, your properties and services must remain in the forefront of the digital marketplace. From a prospect\u2019s search to a resident\u2019s lease renewal, marketing automation<\/a> can help you exceed renters\u2019 expectations.<\/p>\n

Marketing automation streamlines repetitive tasks, follows user behavior and delivers targeted content. Such content ushers customers into your leasing pipeline and then helps you keep them as loyal residents.<\/p>\n

Watch a quick video<\/a> about marketing automation.<\/p>\n

In a recent post<\/a>, we interviewed Esther Bonardi, vice president of marketing at Yardi. She explains the long-term benefits of automated marketing.<\/p>\n

\"\"
Esther Bonardi speaks to attendees at the recent Yardi Marketing Forum.<\/figcaption><\/figure>\n

\u201cAttracting a new resident costs up to five times more than retaining an existing one,\u201d explained Bonardi. \u201cWith automation tools designed to check in with residents, conduct surveys, provide contact support and offer timed renewal savings, both your retention rates and your bottom line will improve\u2026 automatically!\u201d<\/p>\n

Learn to automate your marketing for an improved leads-to-leases experience! Below are just a few proven strategies for marketing automation.<\/p>\n

    \n
  1. Nudge<\/strong> Marketing <\/strong>Nudge marketing is a website-based tool that tracks visitor behavior. You can use the tool to deliver targeted content to website visitors based on their actions. You can share a promotion with first-time visitors or prompt visitors to schedule an appointment after viewing floor plans. You control the content and the corresponding user behavior.<\/li>\n
  2. Intelligent Text Response<\/strong> Text is the latest and greatest in rapid communication for businesses. Provide prospects with customized, automated responses that answer their questions without consuming leasing agents\u2019 time. If a prospect wants to know more about outdoor living space, your automated response can give the square footage of the property\u2019s decks. You can also use the service to send a link to available units.<\/li>\n
  3. Timed Lease Renewals <\/strong>Increase resident retention and improve forecasted revenue with automated lease renewals. Send scheduled communications that offer residents tiered, discounted rates if they renew in advance. You control the communication schedule and price tiers.<\/li>\n<\/ol>\n

    With automated marketing solutions in place, your leasing staff will have more time to focus on the unique needs of prospects and residents. Strong relationships lead to leases and loyalty!<\/p>\n

    Ready to take your marketing automation to the next level? Download<\/a> our free eBook.<\/p>\n","protected":false},"excerpt":{"rendered":"

    To stay competitive, your properties and services must remain in the forefront of the digital marketplace. From a prospect\u2019s search to a resident\u2019s lease renewal, marketing automation can help you exceed renters\u2019 expectations. Marketing automation streamlines repetitive tasks, follows user behavior and delivers targeted content. Such content ushers customers into your leasing pipeline and then […]<\/p>\n","protected":false},"author":440,"featured_media":19211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[1106,498,419,220,62,1288,40],"class_list":["post-19183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apartment-marketing","tag-automation","tag-esther-bonardi","tag-leasing","tag-marketing","tag-nudge-marketing","tag-yardi"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"To stay competitive, your properties and services must remain in the forefront of the digital marketplace. 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