{"id":18962,"date":"2018-01-25T05:00:02","date_gmt":"2018-01-25T13:00:02","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=18962"},"modified":"2020-12-24T22:45:06","modified_gmt":"2020-12-25T06:45:06","slug":"growing-goodwill","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/growing-goodwill\/","title":{"rendered":"Growing Goodwill"},"content":{"rendered":"

Many multifamily firms are turning to corporate social responsibility (CSR) to meet the needs of the\"shutterstock_164430080\"<\/a>ir communities beyond the walls of the homes that they develop, manage and support.<\/p>\n

CSR initiatives encompass a company\u2019s efforts to promote positive societal, economic or environmental change. The initiatives are self-regulated, and the scope and scale of CSR programs can vary widely.<\/p>\n

The results, however, share common benefits. Four real estate firms shared their successful approaches to local and international CSR projects.<\/p>\n

Spreading local goodwill<\/strong><\/p>\n

MC Residential of Arizona founded the Sharing the Good Life Foundation, the company\u2019s non-profit, to make a positive difference in the communities where employees live, work, learn and play.<\/p>\n

Lesley Brice, President, has been involved since the nascent stages of the program. \u201cWe\u2019ve raised hundreds of thousands of dollars over the past several years, most of which have been through payroll deductions and time off deductions or donations, as well as vendor matching activities,\u201d Brice said.<\/p>\n

The Foundation has collected 715 volunteer hours, 42,036 employee PTO hours, and $55,617 in payroll contributions. The funds raised are directed towards local nonprofit organizations. The nonprofits are nominated by employees and selected by a peer grant committee.<\/p>\n

In recent years, MC Residential focused resources on two national organizations: Autism Speaks and the Southwest Autism Research and Resource Center (SARRC).<\/p>\n

\u201cWe found our niche in raising money for autism when we brought autism awareness to the Arizona Multihousing Association (AMA). We raised over $100,000, mostly through PTO donations. We created a program, hours4autism.com. That way, rather than reaching in their pocket, team members can donate hours of PTO time toward whatever charity we were getting behind at the time. Everyone got to participate in a little way that added up,\u201d Brice said.<\/p>\n

MC Residential also encouraged vendor participation. Once vendors submitted a proposal for a project, they were given the opportunity to submit 1 percent of their earnings towards a charitable cause.<\/p>\n

Sharing the Good Life\u2019s reputation spread, gaining MC Residential a spot on the National Apartment Association\u2019s philanthropic committee task force.<\/p>\n

In addition to the funds raised, Brice measures the success of the CSR projects based on the demand for grants. As more employees discover worthy causes in their communities, they submit nominations to the grant committee. It shows that employees view Sharing the Good Life Foundation as a force for change in the community.<\/p>\n

Three key components contributed to the success of CSR initiatives at MC Residential, including setting the scale of a CSR program at the beginning. MC Residential opted for fewer projects with more power behind them.<\/p>\n

\u201cThe most important thing is to make sure that the leadership is behind it. You have to have buy-in in order for it to work. Also, make sure that employees\u2019 ideas are championed,\u201d Brice added. \u201cThe last thing that you want CSR to be is a top-down decision.\u201d<\/p>\n

Sharing the Good Life is one of the company\u2019s crowning accomplishments. \u201cIt\u2019s very rewarding to see how far your reach can go,\u201d Brice said.<\/p>\n

Green for good<\/strong><\/p>\n

Bozzuto received the 2017 ENERGY STAR\u00ae Partner of the Year award for its commitment to sustainability. \u00a0The honor acknowledges several sustainable initiatives within the company, including a 4 percent reduction in energy usage across its entire managed portfolio. Bozzuto also holds the most ENERGY STAR certifications of any third party management company, with 14 certified properties in its portfolio.<\/p>\n

\u201cThe tenets of sustainability perfectly align with the core values and mission of our company,\u201d said Peter Zadoretzky, Director of Sustainability for Bozzuto Management Company. \u201cBy building and operating high-performance buildings, we are adding value to ours and our clients\u2019 portfolios. For our clients, they have a partner committed to helping them achieve their goals. For our residents, they have a management company in constant pursuit of setting them up to live the lifestyle they want to live in their own homes. Lastly – it is simply the right thing to do.\u201d<\/p>\n

In addition to sustainable upgrades, Bozzuto seeks to integrate sustainability into residents\u2019 daily experiences. Bozzuto recently partnered with fellow Washington-D.C.-based company, TransitScreen, to make transportation more convenient for residents.<\/p>\n

TransitScreen relays real-time departure and commuting time information for mass transit, carshare, rideshare, and other local transportation details. Bozzuto residents can view the information on large LCD screens featured in the lobbies of select East Coast communities.<\/p>\n

Both corporate and property-level initiatives have achieved success due to what Zadoretzky calls \u201cC-suite engagement.\u201d He said, \u201cIf the heads of the company are committed and behind your programs, employees will better understand how important it is and how it is critical to everyone\u2019s success.\u201d<\/p>\n

Read Part Two of this article.<\/span><\/strong><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Many multifamily firms are turning to corporate social responsibility (CSR) to meet the needs of their communities beyond the walls of the homes that they develop, manage and support. CSR initiatives encompass a company\u2019s efforts to promote positive societal, economic or environmental change. The initiatives are self-regulated, and the scope and scale of CSR programs […]<\/p>\n","protected":false},"author":440,"featured_media":18963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1717,5,3354],"tags":[2196,2194,29,2195],"class_list":["post-18962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-giving","category-people","category-team-yardi","tag-corporate-social-responsibility","tag-csr","tag-multifamily","tag-social-responsibility"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Many multifamily firms are turning to corporate social responsibility (CSR) to meet the needs of their communities beyond the walls of the homes that they\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing Goodwill\" \/>\n<meta property=\"og:description\" content=\"Many multifamily firms are turning to corporate social responsibility (CSR) to meet the needs of their communities beyond the walls of the homes that they\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/growing-goodwill\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-25T13:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T06:45:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/10\/shutterstock_164430080.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erica Rasc\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erica Rasc\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/growing-goodwill\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/growing-goodwill\/\",\"name\":\"Growing Goodwill - 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