{"id":18801,"date":"2017-10-05T05:00:39","date_gmt":"2017-10-05T12:00:39","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=18801"},"modified":"2020-12-24T22:33:06","modified_gmt":"2020-12-25T06:33:06","slug":"renters-speak-out","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/renters-speak-out\/","title":{"rendered":"Renters Speak Out"},"content":{"rendered":"

If you\u2019re currently a renter or have ever been one, you\u2019ve probably wondered whether or not your landlord con\"shutterstock_260073101\"<\/a>siders your needs for a happier home. A recent survey of thousands of Canadian renters sent a clear message to property managers everywhere: from soundproof walls to high speed internet and online services, renters are expecting more from their apartment living experience. And perhaps not surprisingly, technology tops the list.<\/p>\n

Sponsored by Yardi, results of this year\u2019s Tenants Preference Survey,\u00a0the only survey of its kind for the Canadian market, were presented at the Canadian Apartment Investment Conference<\/a> (CAIC) on September 6, 2017. The CAIC brings together property owners, managers, investors and developers to provide valuable insights into the residential real estate market including how to increase net values. This year, attendees were eager to hear about what renters really want and how to keep them happy.<\/p>\n

Birth of the Project<\/strong><\/p>\n

According to Sarah Segal, director at Informa<\/a>, the survey was inspired five years ago by a real estate roundtable discussion that raised questions about what renters wanted. Informa delivers over 150 trade and consumer exhibitions annually across the globe including the Canadian Apartment Investment Conference, and engages industry leaders to understand key trends and concerns impacting property owners and managers.<\/p>\n

With more digital tools to empower its research in 2016, Informa partnered with Rentlogic and worked with founder Yale Fox and Amy Erixon from Avison Young to conduct a small survey of 2,000 renters. Segal said the survey produced some interesting findings, but Informa wanted wider distribution and more targeted questions for the next survey. To accomplish that, the company sought industry support including sponsors and the participation of property managers.<\/p>\n

Segal commented, \u201cYardi was immediately onboard with helping us produce an in-depth renter survey and perceived its value to the apartment industry. We were also pleasantly surprised by how many property managers wanted to be involved this year \u2014 proving that what renters want truly matters.\u201d<\/p>\n

Informa conducted the 2017 survey online and reached over 7,000 renters who shared passionate responses about their likes, dislikes and must-haves with property managers and landlords. Survey data was presented by Amy Erixon, principal and managing director of investments at Avison Young at CAICto showcase the most compelling trends.<\/p>\n

Survey Highlights<\/strong><\/p>\n

Overwhelmingly, the renters surveyed (and likely renters everywhere) want more information available online and want to do more online \u2014 with the ease of high-speed internet \u2014 including communicating with property managers by email. And with the increasing popularity of online shopping including groceries, renters now want package delivery services including lockers at their community.<\/p>\n

Here are some compelling statistics:<\/p>\n