{"id":18520,"date":"2017-08-18T05:00:17","date_gmt":"2017-08-18T12:00:17","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=18520"},"modified":"2020-12-24T22:27:20","modified_gmt":"2020-12-25T06:27:20","slug":"case-study","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/case-study\/","title":{"rendered":"Case Study"},"content":{"rendered":"<p>A <a href=\"http:\/\/www.yardi.com\/document\/google-adwords-westdale-case-study\/\" target=\"_blank\" rel=\"noopener\">case study<\/a> reveals the rewarding results of a Yardi-led search engine optimi<a href=\"http:\/\/www.yardi.com\/blog\/marketing\/case-study\/18520.html\/attachment\/westdale\" rel=\"attachment wp-att-18521\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-18521\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/08\/westdale.png\" alt=\"westdale\" width=\"514\" height=\"346\" \/><\/a>zation (SEO) and search engine marketing (SEM) campaign for <a href=\"http:\/\/www.westdale.com\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">Westdale<\/a>, a national real estate investment and property management company.<\/p>\n<p>Using <a href=\"http:\/\/www.yardi.com\/services\/sem-service\/\" target=\"_blank\" rel=\"noopener\">RentCafe Reach<\/a>, Yardi tested, analyzed and optimized mobile ad campaigns for Westdale to produce fast results. These included a 160% increase in leads, 81% of which came from mobile devices like tablets and phones!<\/p>\n<p><strong>About Westdale<\/strong><\/p>\n<p>Westdale is headquartered in Dallas with six regional offices through the country. It focuses on acquiring, managing and developing investment opportunities and oversees approximately 200 properties in more than 30 cities.<\/p>\n<p>Westdale\u2019s goal during the campaign was to work with Yardi to differentiate its communities from the competition and reach more potential renters.<\/p>\n<p><strong>Process<\/strong><\/p>\n<p>The case study focused on a RentCafe Reach campaign targeting rental leads. For Westdale\u2019s campaign in a competitive Class A apartment rental market, Yardi researched, planned and executed SEO and SEM strategies to improve lead generation from organic and paid search results.<\/p>\n<p>Yardi is a certified Google AdWords partner, and RentCafe Reach campaign management is executed by Google AdWords Certified Specialists. This campaign used expanded text ads and other Google AdWords products. Conversion tracking throughout the campaign was used to support data driven marketing decisions.<\/p>\n<p><strong>Results &amp; Metrics<\/strong><\/p>\n<p>The combination of SEO and SEM tactics created a large footprint in search results for Westdale, driving more qualified lead candidates. As a result, Westdale saw a significant improvement in the quality of both online and offline conversions at a lower cost.<\/p>\n<ul>\n<li>160% increase in leads<\/li>\n<li>66% increase in conversion rate<\/li>\n<li>56% reduction in cost per lead<\/li>\n<\/ul>\n<p><strong>Westdale\u2019s Takeaways<\/strong><\/p>\n<p>\u201cWhen properties experience issues with low occupancy, combining SEO and AdWords brings immediate results,\u201d said Jaymz Yates, director of technology at Westdale. \u201cYardi has fined tuned our ad campaigns to reach and convert our desired audience.\u201d<\/p>\n<p>Westdale also enjoyed the transparency with which the campaign was executed. \u201cThe RENT<em>Caf\u00e9 <\/em>platform allows us to log in and see the truth; we aren\u2019t relying on scrubbed reports as we did with our previous partner,\u201d continued Yates.<\/p>\n<p><a href=\"http:\/\/www.yardi.com\/document\/google-adwords-westdale-case-study\/\" target=\"_blank\" rel=\"noopener\">See the full case study<\/a><strong>. Then read how another company <\/strong><a href=\"http:\/\/www.yardi.com\/about-us\/success-stories\/continental-realty-corporation\/?cat=residential&amp;bg=2\" target=\"_blank\" rel=\"noopener\">increased organic traffic 32% portfolio wide<\/a><strong> with RENT<em>Caf\u00e9 <\/em>Reach.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a national real estate investment and property management company. Using RentCafe Reach, Yardi tested, analyzed and optimized mobile ad campaigns for Westdale to produce fast results. These included a 160% increase in leads, [&hellip;]<\/p>\n","protected":false},"author":644,"featured_media":18521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[1106,1300,47,2100,29,337,2007,2008,1159,2099,40,165],"class_list":["post-18520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apartment-marketing","tag-case-study","tag-google","tag-lead-conversion","tag-multifamily","tag-property-marketing","tag-rentcafe-reach","tag-sem","tag-seo","tag-westdale","tag-yardi","tag-yardi-client"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study\" \/>\n<meta property=\"og:description\" content=\"A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-18T12:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T06:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/08\/westdale.png\" \/>\n\t<meta property=\"og:image:width\" content=\"673\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Geneva Ives\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geneva Ives\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/case-study\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/case-study\/\",\"name\":\"Case Study - 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