{"id":18309,"date":"2017-07-17T05:00:02","date_gmt":"2017-07-17T12:00:02","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=18309"},"modified":"2026-02-22T15:40:10","modified_gmt":"2026-02-22T23:40:10","slug":"5-tips-to-rock-facebook-live","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/5-tips-to-rock-facebook-live\/","title":{"rendered":"Facebook Live"},"content":{"rendered":"

Video continues to rise to the top of the digital marketing playbook. If you\u2019re skeptical about the power of video, consider that almost 50% of internet users look for videos<\/a> related to a product or service before visiting a store. And four times as many customers would rather watch a video<\/a> about a product than read about it. Video content<\/a> can also improve SEO, increase engagement and boost brand loyalty and awareness.<\/p>\n

\"liveWithin the realm of real estate, the industry – from retail to residential<\/a> to student housing<\/a> – is finding creative ways to leverage video. What\u2019s clear is video isn\u2019t going anywhere, so it\u2019s time to jump in feet first.<\/p>\n

Facebook Live<\/a> offers an interactive, free and highly visible way to engage with an audience. The platform now sees 8 billion average daily video views<\/a> from 500 million users. With help from social media experts<\/a>, in-depth tutorials<\/a> and best practice tips<\/a>, even the most novice user can become a Facebook Live pro.<\/p>\n

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Here are five tips to rock Facebook Live:<\/p>\n

Step 1: Ask permission<\/strong><\/p>\n

If you plan to live stream other people, ask for permission before you record them. Keep in mind some conferences and venues may have strict no streaming policies. When in doubt, ask.<\/p>\n

Step 2: Game plan<\/strong><\/p>\n

Some questions to inform your live video strategy:<\/p>\n

Why do you want to do live video?<\/p>\n

Who are you hoping to reach?<\/p>\n

What do you want this audience to do?<\/p>\n

What will you talk about?<\/p>\n

How long will you go live for? Facebook recommends 10 to 90 minutes, but even 5 minutes is great. Do what feels right for your organization and your viewers.<\/p>\n

Where will you go live from? Walk the room and consider reserving a spot in front. Minimal background noise will be ideal for quality audio.<\/p>\n

How will you connect? Go live when you have a strong connection. WiFi or 4G connectivity work best.<\/p>\n

Step 3: Get promoting<\/strong><\/p>\n

You can\u2019t show up to the party if you\u2019re not invited. With Facebook Live, you can target your personal network, the fans of a business page, a group or an event. Invite followers from other social networks and spaces, such as your resident newsletter, email drops or blog readers. Include a link to where people can tune in. Promote the information across your social media channels at least three weeks in advance.<\/p>\n

Bonus tip: use Facebook Live to give a short preview of the event so it\u2019s easy to find where the future live stream will be.<\/p>\n

Step 4: Practice makes perfect<\/strong><\/p>\n

Formatting each Facebook Live will help you streamline the video making process and make objectives clear to your audience. When considering the format of your session, include:<\/p>\n