{"id":18294,"date":"2017-07-11T05:00:59","date_gmt":"2017-07-11T12:00:59","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=18294"},"modified":"2026-02-22T15:33:42","modified_gmt":"2026-02-22T23:33:42","slug":"kindness-rules","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/kindness-rules\/","title":{"rendered":"Kindness Rules"},"content":{"rendered":"

To mark two decades in the senior care industry, Benchmark Senior Living<\/a> recently embarked on a seven stat\"shutterstock_288532283\"<\/a>e mission to spread kindness and neighborly love in towns and neighborhoods where the company\u2019s 54 senior living communities are located. For the month of June, residents living near a Benchmark community discovered care packages on their doorstep along with small helpful acts like a newspaper moved closer to their front porch, all with a note commemorating Benchmark\u2019s \u201cRadiant Acts of Kindness.\u201d Employees committed to 1,000 such acts throughout the month.<\/p>\n

\u201cThis is Benchmark\u2019s 20th anniversary year, and we want to give back to the communities and families that have supported our company\u2019s growth since 1997,\u201d Tom Grape, the company\u2019s founder, and CEO said in a statement<\/a>. \u201cSo, every one of our 54 senior living communities across seven Northeast states — and our home office in Waltham, Mass., — has committed to performing at least 20 Radiant Acts of Kindness during June in their local neighborhoods and towns.\u201d<\/p>\n

Located in Waltham, Mass., Benchmark Senior Living operates 54 senior living communities throughout the Northeast. They offer services ranging from independent living to skilled nursing and memory care. For the last nine years, Benchmark has been recognized by The Boston Globe as one of the \u201cTop 100 Places to Work,\u201d and many of Benchmark\u2019s executive directors and staff embraced the June initiative.<\/p>\n

Every one of Benchmark\u2019s communities committed to the 1000 Acts, with many taking a creative approach that went beyond gift baskets to include washing cars, providing free tennis balls to neighborhood dogs to handing out random gift certificates.<\/p>\n

\u201cWe can\u2019t wait to share these compassionate acts with West Chester and surrounding areas,\u201d commented<\/a> Doug Buttner, executive director, Wellington at Hershey\u2019s Mill. \u201cOur employees already have surprises prepared for the great folks at East Goshen Fire Department and local senior centers and planned intergenerational activities with local daycares. We love our neighbors and this community, and it\u2019s an honor to be able to give back while surprising a few people along the way.\u201d<\/p>\n

\u201cIf you live near one of these communities, keep an eye out for these thoughtful acts,\u201d he added. \u201cYou never know when you\u2019ll open your door to a pot of flowers with a card from your friends at Wellington at Hershey\u2019s Mill.\u201d<\/p>\n

Carol Green, executive director of Orchard Valley of Wilbraham, told HCN News<\/a> associates at her community were also excited to participate. \u201cThey have ideas for buying coffee, giving away gift cards to our neighbors, visiting the senior center with goodies, and many more \u2018radiant\u2019 ideas,\u201d she noted. \u201cWe love our neighbors and this community, and can\u2019t wait to give back and surprise a few people along the way.\u201d<\/p>\n

As for why the company chose to focus on \u201cradiant\u201d versus \u201crandom\u201d acts of kindness, Benchmark CEO explained.<\/p>\n

\u201cOur Benchmark mission is to \u2018Elevate Human Connection. Connecting with people and putting them at the center of everything we do is what has set us apart for 20 years. Our 1,000 acts won\u2019t be random. They will be conscientious efforts to radiate kindness and make people feel good. They may even help restore belief in the goodness of those around them.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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