{"id":17191,"date":"2017-02-02T05:00:19","date_gmt":"2017-02-02T13:00:19","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=17191"},"modified":"2020-12-24T22:03:23","modified_gmt":"2020-12-25T06:03:23","slug":"targeted-marketing-quality-leads","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/","title":{"rendered":"Targeted Marketing"},"content":{"rendered":"<p>If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attrac<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-17192\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg\" alt=\"rentmaxtargeted\" width=\"500\" height=\"246\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg?resize=768,378 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg?w=800 800w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>t the highest quality leads and provide insights into tenant habits with a single business intelligence tool.<\/p>\n<p>Yardi <a href=\"http:\/\/www.yardi.com\/products\/orion-business-intelligence\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orion\u00ae\u00a0Business Intelligence<\/a>\u00a0 (BI) is a mobile-ready platform with more than 200 built-in key performance indicators. The software offers flexible reports and dashboards.<\/p>\n<p>The data gathered by Orion BI provides insightful, configurable reports that can be used by multiple tiers of leadership. Marketers can use Orion BI to identify lead sources for the highest quality renters: demographics that can reduce occupancy, minimize delinquencies, and promote lease renewals in one swoop.<\/p>\n<p>Orion BI highlights the cost per lease, showing users how many marketing dollars went into each conversion. Of the leases signed, renter behavior is then tracked. The data reveals which marketing sources attracted the most renters who paid their rent on time and which renters renewed their leases.<\/p>\n<p>Let\u2019s say that your property ran ads on RentCafe.com, Apartments.com, and Forrent.com for one year. You wanted to know which of those sites resulted in the lowest cost per lease and the highest renewal rate. You could configure the parameters of your report to show those data sets.<\/p>\n<p>Upon discovering that RentCafe.com offered the highest quality renters, your marketing team would concentrate its resources towards that site. Your organization nixed marketing dollars on lead sources that underperformed.<\/p>\n<p>Orion BI can even help to fill specific types of vacancies. If your property has issues filling its studio units, you can create a report that shows which lead sources attracted renters who signed studio leases. You can also avoid lead sources where most renters seek out larger spaces.<\/p>\n<p>For more information on how Orion BI informs marketing decisions, <a href=\"http:\/\/www.yardi.com\/events\/webinars\/?YardiOrionBusinessIntelligence\" target=\"_blank\" rel=\"noopener noreferrer\">join a webinar<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide insights into tenant habits with a single business intelligence tool. Yardi Orion\u00ae\u00a0Business Intelligence\u00a0 (BI) is a mobile-ready platform with more than 200 built-in key performance indicators. The software offers flexible reports and dashboards. The [&hellip;]<\/p>\n","protected":false},"author":440,"featured_media":17192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[289,29,18,1547,137,543,40],"class_list":["post-17191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apartments","tag-multifamily","tag-orion","tag-orion-bi","tag-renters","tag-renting","tag-yardi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeted Marketing\" \/>\n<meta property=\"og:description\" content=\"If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-02T13:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T06:03:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"492\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erica Rasc\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erica Rasc\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/\",\"name\":\"Targeted Marketing - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg\",\"datePublished\":\"2017-02-02T13:00:19+00:00\",\"dateModified\":\"2020-12-25T06:03:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac\"},\"description\":\"If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg\",\"width\":1000,\"height\":492},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Targeted Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac\",\"name\":\"Erica Rasc\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g\",\"caption\":\"Erica Rasc\u00f3n\"},\"description\":\"Erica Rasc\u00f3n specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.\",\"url\":\"https:\/\/www.yardi.com\/blog\/author\/ericajarrell\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Targeted Marketing","og_description":"If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide","og_url":"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/","og_site_name":"Yardi Blog","article_published_time":"2017-02-02T13:00:19+00:00","article_modified_time":"2020-12-25T06:03:23+00:00","og_image":[{"width":1000,"height":492,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg","type":"image\/jpeg"}],"author":"Erica Rasc\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erica Rasc\u00f3n","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/","url":"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/","name":"Targeted Marketing - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg","datePublished":"2017-02-02T13:00:19+00:00","dateModified":"2020-12-25T06:03:23+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac"},"description":"If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg","width":1000,"height":492},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/targeted-marketing-quality-leads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Targeted Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac","name":"Erica Rasc\u00f3n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g","caption":"Erica Rasc\u00f3n"},"description":"Erica Rasc\u00f3n specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.","url":"https:\/\/www.yardi.com\/blog\/author\/ericajarrell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2017\/01\/rentmaxtargeted.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/17191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=17191"}],"version-history":[{"count":6,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/17191\/revisions"}],"predecessor-version":[{"id":24938,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/17191\/revisions\/24938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/17192"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=17191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=17191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=17191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}