{"id":16915,"date":"2016-11-24T05:00:40","date_gmt":"2016-11-24T13:00:40","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=16915"},"modified":"2021-02-03T15:03:39","modified_gmt":"2021-02-03T23:03:39","slug":"bozzuto-paints-it-pink","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/bozzuto-paints-it-pink\/","title":{"rendered":"Painting it Pink"},"content":{"rendered":"<p>This October, Bozzuto enlisted its staff and residents to #PaintOurTownPink \u2013 and came up big in<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-16916\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/11\/bozzutofoto-279x300.jpg\" alt=\"bozzutofoto\" width=\"279\" height=\"300\" \/> the battle against breast cancer.<\/p>\n<p>The Maryland-based developer and apartment manager is well known in the real estate industry for its stellar social media marketing, and the company used its reach online to produce a very successful campaign.<\/p>\n<p>The philanthropic effort is a great example of how property management firms can bring together residents as they rally to support a cause. When all donations were tallied, more than $21,000 was raised for the cause.<\/p>\n<p>The #PaintOurTownPink effort had multiple access points, documented on the website <a href=\"http:\/\/bozzutopink.com\/\">http:\/\/bozzutopink.com\/<\/a><\/p>\n<ul>\n<li><strong>Social Media<\/strong>: The hashtag #PaintOurTownPink was promoted and used on Twitter, Instagram and Facebook to document the many different ways that Bozzuto communities, residents and employees were participating in the campaign.<\/li>\n<li><strong>On Wednesdays We Wear Pink<\/strong>: Both residents and employees were encouraged to \u201cpink out\u201d on each Wednesday in October to show support for breast cancer awareness and fundraising.<\/li>\n<li><strong>Pennies for Pink<\/strong>: Bozzuto offices and community front desks collected spare change to be donated to Susan J. Komen Passionately Pink.<\/li>\n<li><strong>Donation Portal<\/strong>: A link on the website led directly to the Bozzuto <a href=\"http:\/\/www.info-komen.org\/site\/TR?team_id=375154&amp;fr_id=6567&amp;pg=team\">fundraising page<\/a> for the Susan J. Komen Passionately Pink campaign.<\/li>\n<\/ul>\n<p>The Instagram photos posted demonstrate the breadth of participation and particular creativity that Bozzuto communities brought to the fundraising effort. With a month to put on creative events, encourage residents to drop off spare change and get the word out to the general public,\u00a0 wide variety of images were posted. <a href=\"http:\/\/bozzutopink.com\/\">See them here.<\/a><\/p>\n<p>Yardi salutes longtime client Bozzuto for their efforts on behalf of this very worthy cause.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_17122\" aria-describedby=\"caption-attachment-17122\" style=\"width: 781px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17122\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/11\/Bozuttopinkadd-1024x544.jpg\" alt=\"bozuttopinkadd\" width=\"781\" height=\"415\" \/><figcaption id=\"caption-attachment-17122\" class=\"wp-caption-text\">Yardi&#8217;s Amy Gerritsen gets in on the fundraising fun while visiting a Bozzuto property earlier this fall.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This October, Bozzuto enlisted its staff and residents to #PaintOurTownPink \u2013 and came up big in the battle against breast cancer. The Maryland-based developer and apartment manager is well known in the real estate industry for its stellar social media marketing, and the company used its reach online to produce a very successful campaign. The [&hellip;]<\/p>\n","protected":false},"author":413,"featured_media":16916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1717,3354],"tags":[849,1766,87,165],"class_list":["post-16915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-giving","category-team-yardi","tag-bozzuto","tag-fundraising","tag-philanthropy","tag-yardi-client"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"This October, Bozzuto enlisted its staff and residents to #PaintOurTownPink \u2013 and came up big in the battle against breast cancer. The Maryland-based\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Painting it Pink\" \/>\n<meta property=\"og:description\" content=\"This October, Bozzuto enlisted its staff and residents to #PaintOurTownPink \u2013 and came up big in the battle against breast cancer. 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