{"id":16400,"date":"2016-11-16T05:00:38","date_gmt":"2016-11-16T13:00:38","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=16400"},"modified":"2020-12-24T10:24:39","modified_gmt":"2020-12-24T18:24:39","slug":"surveys-with-a-purpose","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/surveys-with-a-purpose\/","title":{"rendered":"Purposeful Surveys"},"content":{"rendered":"

You\u2019ve probably heard the saying, \u201cYou can\u2019t manage what you haven\u2019t measured.\u201d What exactly do you do once resident satisfaction has been measured? The data within your resident survey results can pave the road for a more profitable and enjoyable property\u2014if y\"staff-recognition\"ou optimize use of the data.<\/p>\n

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Make a Plan <\/strong><\/p>\n

Before you issue the survey, get team leaders onboard with the process. When leaders are vested in the survey, they will provide enthusiasm, structure and accountability among staff members.<\/p>\n

Enthusiasm for surveys may be hard to muster. If your leadership sees surveys as a public roast, they are less inclined to throw themselves on the chopping block. The first step is to change the way that the staff sees surveys.<\/p>\n

Kristin Van Ramshorst, Social Media Specialist at Yardi, encourages clients to see all feedback as good feedback.<\/p>\n

\u201cAny feedback \u2013 positive, negative, or in between \u2013 is good feedback and a way to offer better customer service,\u201d says Van Ramshorst.<\/p>\n

\u201cRespond to negative feedback in a way that is timely, empathetic and identifies solutions. Often times responding in a timely manner can also deescalate complex resident complaints and take the conversation offline faster.\u201d<\/p>\n

Your plan may also include a strategy for compensation and responsibility dissemination. Consider:<\/p>\n