{"id":16314,"date":"2016-11-22T05:00:42","date_gmt":"2016-11-22T13:00:42","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=16314"},"modified":"2020-12-24T21:54:39","modified_gmt":"2020-12-25T05:54:39","slug":"bellwether-brews","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/bellwether-brews\/","title":{"rendered":"Bellwether Brews"},"content":{"rendered":"

Taking over abandoned storefronts and long-shuttered factorie\"shutterstock_307340351\"s, breweries are breathing new life into cities across the country.<\/em><\/p>\n

Job interview, proposals and book clubs represent just a smidgen of activities occurring at your local brewpub. In the last few years, cities across the US have experienced a brewery renaissance. From empty storage units to abandoned storefronts, microbreweries are choosing to open taprooms and brewpubs in economically depressed neighborhoods, bringing in new jobs and creating a sense of community.<\/p>\n

\u201cPeople tell me, \u2018It feels like I\u2019m at my best friend\u2019s place,\u2019 \u201d Jim Jamison, founder of\u00a0Foggy Noggin Brewing<\/a>, tells Imbibe<\/a> magazine. \u201c There\u2019s even been a proposal, and another guy asked for permission to marry someone\u2019s daughter. It\u2019s a place where people want to meet.\u201d<\/p>\n

Pint-Sized Urban Renewal<\/strong><\/p>\n

In a recent article for The Atlantic, writer James Fallows identified \u201cEleven Signs a City Will Succeed<\/a>.\u201d Wrapping up a list ranging from community engagement to politics and education, craft breweries came in at number eleven. Calling it \u201cperhaps the most reliable\u201d marker of a city on the rise, Fallon believes having a brewery within city limits provides clear evidence of urban renewal.<\/p>\n

\u201cA town that has craft breweries also has a certain kind of entrepreneur, and a critical mass of mainly young (except for me) customers,\u201d he writes.<\/p>\n

\u201cYou think I\u2019m joking, but just try to find an exception.\u201d<\/p>\n

Close Communities<\/strong><\/p>\n

That entrepreneurial spirit does more than invigorate local commerce; many local breweries make a point of giving back to the community. In Philadelphia, for example, Crime and Punishment brewery sponsors Little League team, while over in Dallas, monthly pet adoption events take place at Community Brewing. Detroit\u2019s Batch donates a portion of its taproom sales to charity and Colorado\u2019s Green Flash\u2019s brews a special pink IPA called Treasure Chest, with proceeds earmarked for breast cancer research.<\/p>\n

\u201cWe didn\u2019t want to be seen as the neighborhood invader,\u201d says Crime and Punishment\u2019s Mike Wambolt, explaining the decision behind funding the local Little League. The brewery partnered with Give and Go Athletics to raise money for uniforms.<\/p>\n

\u201cIt was cool to give them T-shirts and caps so that they were not just wearing blank shirts,\u201d he admits.<\/p>\n

Locals Welcome<\/strong><\/p>\n

As part of a larger national movement towards \u201cbuying local,\u201d the brewery business is in the midst of a transformation. In the past, the goal for many brewers was to sell beer far and wide. The addition of over 4,300 breweries has spurred a switch to small batches and regional distribution models.<\/p>\n

\u201cWith beer drinkers increasingly pledging allegiance to local brews, casting broadly for customer won\u2019t always net profits,\u201d writes Imbibe\u2019s Joshua M. Bernstein. \u201cInstead, today\u2019s smart move is to nurture a native clientele, encouraging taproom visits and neighborly congregation. Turns out, what\u2019s good for the community is also great for the bottom line.\u201d<\/p>\n

\u201cBrewery taprooms serve as a singular third place between workplace and home, a convivial land where guards crumble, strangers reveal names, stress vacations, and conversations and beer go round and round. If we judged breweries on that metric alone, they\u2019d be massive triumphs,\u201d Bernstein concludes.<\/p>\n

\u201cBreweries could roll up the gate, tap fresh k\u00f6lsch and call it a day\u2014yet civic duty compels many breweries to go beyond. Brewing good beer is just the first step of doing good.<\/p>\n

Jamison adds, \u201cTo be part of the community, you have to give back to the community.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Taking over abandoned storefronts and long-shuttered factories, breweries are breathing new life into cities across the country. Job interview, proposals and book clubs represent just a smidgen of activities occurring at your local brewpub. In the last few years, cities across the US have experienced a brewery renaissance. From empty storage units to abandoned storefronts, […]<\/p>\n","protected":false},"author":103,"featured_media":16329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[104,41,157,291,241],"class_list":["post-16314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business","tag-development","tag-economy","tag-millennials","tag-urban-renewal"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Taking over abandoned storefronts and long-shuttered factories, breweries are breathing new life into cities across the country. 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