{"id":16190,"date":"2016-09-07T06:00:50","date_gmt":"2016-09-07T13:00:50","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=16190"},"modified":"2026-02-22T15:32:17","modified_gmt":"2026-02-22T23:32:17","slug":"aging-insurrection","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/aging-insurrection\/","title":{"rendered":"Burning Bright"},"content":{"rendered":"

Burning Man may be associated with millennials and aging hippies, but thanks to Juniper Communities, the latest contingent of desert marauders could include your grandmother.<\/em><\/p>\n

Every year, tens of thousands of souls descend upon Nevada\u2019s Black Rock desert with one shared purpose: to build (and dismantle) the ultimate egalitarian community designed for a new age. While all are welcome on \u201cthe Playa,\u201d over the years, a stereotype has emerged and attendees are expected to be young\"BM\", creative and open to anything.<\/p>\n

This year was a little different. In addition to the fire-eaters and Silicon Valley professionals, a group of senior citizens joined the crowd, ready to make friends and present a different perspective on aging in the modern world.<\/p>\n

Joining Generations<\/strong><\/p>\n

Juniper Communities provides assisted living, Alzheimer\u2019s Memory Care and Skilled nursing at several facilities throughout Colorado, Florida, New Jersey and Pennsylvania. As part of the company\u2019s commitment to combating ageism and remove the negative associations with elder care, Juniper Communities\u2019 Founder and CEO Lynne Katzmann came up with the Burning Man plan.<\/p>\n

\u201cJuniper decided that we wanted to find a good venue to talk about ageism,\u201d Katzmann explained to Senior Housing News<\/a> last year. \u201cWhat better place to do that than in an intentional community made up of mostly young people who are open to new ideas and equality?\u201d<\/p>\n

\u201cWe need to help people understand that aging and dying are two separate things,\u201d she says. \u201cWe need people to understand that older people are fully participating in life\u2014and have a lot to add.\u201d<\/p>\n

\u201cBy taking an intergenerational group, we raised awareness not just that older people can handle Burning Man, but also that it\u2019s a place where seniors thrive,\u201d Katzmann explained. \u201cPeople don\u2019t really associate Burning Man and senior housing, but we can now talk about senior housing in a new way.\u201d<\/p>\n

Intentional Communities<\/strong><\/p>\n

\u201cBurning Man is an intentional community, and seniors housing is a different kind of intentional community,\u201d Lynne Katzmann summed up to Senior Housing News<\/a> in a post-event wrap up. \u201cBut they\u2019re both about people coming together, being themselves, where who they are is respected and celebrated. That\u2019s the connection. We are doing what Burning Man does. Most people wouldn\u2019t put the two together that way, but we need to do that.\u201d<\/p>\n

Aging Insurrection, the name of Juniper\u2019s Burning Man encampment, included campers ranging from 20 to 80 and paired young attendees with seniors to help them navigate the event. The camp itself hosted to events as well: an intergenerational coloring party and a salon \u201cdedicated to conversations and wisdom around aging.\u201d<\/p>\n

Overall, the effort proved successful, with plans to increase participation next year already in the works.<\/p>\n

\u201cPeople who aren\u2019t used to seeing older people out there at Burning Man\u2014interacting with them and talking to them\u2014hopefully realized that older people still can be involved and contribute,\u201d says Katzmann.<\/p>\n

\u201cThat\u2019s really what I hope the impact was, and I think that\u2019s why I was there.\u201d<\/p>\n

\u201cFor Juniper, we\u2019ve always believed a good life was about connecting socially and being in relationships with people,\u201d said Katzmann. \u201cWhat Burning Man did for me is prove the power of social connectedness\u2026and why senior living is so important for people getting older.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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