{"id":15767,"date":"2016-07-14T05:00:09","date_gmt":"2016-07-14T12:00:09","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=15767"},"modified":"2020-12-24T04:08:23","modified_gmt":"2020-12-24T12:08:23","slug":"empire-state-success","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/empire-state-success\/","title":{"rendered":"Empire State Success"},"content":{"rendered":"

In 2004, Yardi opened its doors in Glen Head, New York as part of the BJ Murray acquisition. The team of 16 employees set out to define a course for the fledgling office.<\/p>\n

\"Richard
Richard Malpica<\/figcaption><\/figure>\n

\u201cWe faced the challenge of merging functionality, converting client platforms and creating a shared culture,\u201d recalls Richard Malpica, Vice President and General Manager, Eastern US, Sales at Yardi.<\/p>\n

\u201cI don\u2019t know if there was an official strategy for [merging cultures]. I think we made it clear, from a Yardi perspective, that the company was committed to integrating the group and growing together,\u201d says Malpica. \u201cIt was really a matter of understanding people\u2019s skills and desires and plugging them into our framework. They can create a new trajectory for a long-term career with the company.\u201d<\/p>\n

Over a span of several years, the New York office steadily found its way. Employees discovered new applications for their talents and practical ways of supporting one another along the journey.<\/p>\n

In addition to merging corporate cultures, Yardi found itself adapting to the collective New York culture. The market proved to be rich with opportunity but difficult to conquer.<\/p>\n

For the Santa Barbara-based company, the challenge of the New York market was three-fold:<\/p>\n

First, the company had to establish a local presence and reputation. \u201cThere is a New York thing, like anything from anywhere else is kind of irrelevant, right?\u201d said the New York native. \u201cNew York clients like to know that you can jump on a train, get in a car, and be there in the afternoon or tomorrow morning. Why do you have to get anything from anywhere else? Why isn\u2019t it here?\u201d<\/p>\n

Once a local flavor is established, Yardi strived to form relationships in a market where loyalties are strong and tough to penetrate.<\/p>\n

\u201cNew York clients are the most demanding but they\u2019re also extremely loyal. Once you get through the difficulties, the relationships are very, very strong,\u201d Malpica says.<\/p>\n

Lastly, client expectations challenged Yardi to develop more robust and flexible software. In one of the nation\u2019s most real estate-centric cities, delivering a responsive product was critical.<\/p>\n

\u201cBecause of the demanding nature of New York clients, they strongly drive what we do here. Whether it\u2019s New York functionality or things that they don\u2019t just accept. They push us to do more and be more. It makes us better,\u201d reflects Malpica.<\/p>\n

Yet the challenges that he and his team overcame have transformed the branch into one of the highest grossing regions in the company. In 14 years, local revenues have multiplied five times. The staff is four times larger than 12 years ago.<\/p>\n

The New York office has now relocated from Glen Head to a 27,000-square-foot space in Long Island. The branch will soon welcome specialty teams, such as investment management practice groups that will form close relationships with local clients. The proximity to New York City will foster stronger bonds, promote product development, and further establish Yardi\u2019s presence in the market.<\/p>\n

It has been a difficult road. As Malpica recently expressed to his team:<\/p>\n

\u201cI had a prospect tell me recently that \u2018Yardi owns the New York market.\u2019 I just smiled inside knowing how we got here. We arrive at this moment because of YOU! You stayed late and closed the case. You drove here in the snow. You missed your flight and slept at the airport. You woke up at 4AM to get the PowerPoint just right. You absorbed a client being irrational and angry, but kept smiling and solving. You helped the person next to you who was still learning.\u00a0 For all of that I really want to say thank you.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2004, Yardi opened its doors in Glen Head, New York as part of the BJ Murray acquisition. The team of 16 employees set out to define a course for the fledgling office. \u201cWe faced the challenge of merging functionality, converting client platforms and creating a shared culture,\u201d recalls Richard Malpica, Vice President and General […]<\/p>\n","protected":false},"author":440,"featured_media":15768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1582,1584,1583],"class_list":["post-15767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-team-yardi","tag-yardi-expansion","tag-yardi-office"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"In 2004, Yardi opened its doors in Glen Head, New York as part of the BJ Murray acquisition. 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