{"id":15599,"date":"2016-06-28T05:00:14","date_gmt":"2016-06-28T12:00:14","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=15599"},"modified":"2020-12-24T04:06:29","modified_gmt":"2020-12-24T12:06:29","slug":"making-amenities","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/making-amenities\/","title":{"rendered":"Amenity Focused"},"content":{"rendered":"

Veritas Investments<\/a> might be small in some ways, but it stands tall in creati\"VeritasExterior\"ve customer service.<\/p>\n

San Francisco-based Veritas specializes in owning and managing classic, character-rich apartment buildings with 20 to 30 units, as well as their ground-floor retail sections.\u00a0 With limited space at its properties, Veritas employs imaginative ways to grab attention in a keenly competitive marketplace.\u00a0 \u201cWe don\u2019t have onsite fitness centers or business centers or dog wash stations that some larger properties have,\u201d says Justin Sato, chief operating officer for Veritas, a Yardi<\/a> client.\u00a0 \u201cSo we use a number of partnerships and amenities to market our units in ways that aren\u2019t traditional and which are eco-friendly.\u201d<\/p>\n

\u201cToday\u2019s renter has a very on-demand driven mindset and concern for the environment,\u201d he added.\u00a0 \u201cIn the era of Uber and order food online, they expect everything to be moments away through their mobile phones.\u00a0 And being \u2018green\u2019 is a core value to many.\u00a0 We stay attuned to that demand with our partnerships and promotion of cool, tech-savvy amenities.\u201d<\/p>\n

SF\u2019s Largest Solar Energy User<\/strong><\/p>\n

Sustainability-minded rental prospects can find kinship with Veritas\u2019 status as the largest deployer of solar-generated electricity among multifamily property owners in San Francisco.\u00a0 \u201cFor people to whom that\u2019s a big factor in their leasing decision, we can differentiate our properties with the fact that we power about 20 of our 200 buildings through solar electricity.\u00a0 We\u2019ve made an effort to install solar panels on our roofs whenever possible to supplement our electricity needs\u2014and to market the fact that even Victorian apartments can reduce their carbon footprint,\u201d Sato says.<\/p>\n

Veritas\u2019 solar energy system includes channeling electricity generated on the roof to battery packs in the basement parking stalls that can charge electric vehicles.\u00a0 Unused energy can be fed back to the power grid so other building owners can benefit from Veritas\u2019 energy efficiency.\u00a0 \u201cIf we have a sunny day and not a lot of usage, we can sell the power back to the utility company,\u201d Sato says.<\/p>\n

Zipping Around<\/strong><\/p>\n

The comparatively small size of Veritas\u2019 apartment communities spurs other resident-friendly collaborations.\u00a0 For example, the company boasts the city\u2019s largest fleet of cars sponsored by car-sharing service Zipcar.\u00a0 Veritas\u2019 partnerships with Zipcar, electric scooter provider Scoot and on-demand valet service Luxe offer mobility in a city where residential parking is one of the scarcest, and costliest, commodities.\u00a0 \u201cWe help our residents be fully functional without owning a car,\u201d Sato says.<\/p>\n

\"Justin
Justin Sato<\/figcaption><\/figure>\n

Suppose residents just want to stay home and do chores?\u00a0 Veritas has them covered too.\u00a0 \u201cSome residences don\u2019t have in-unit washers and dryers.\u00a0 If residents don\u2019t want to use the community appliances downstairs, they can subscribe to Laundry Locker or Wash, which collect garments, clean them offsite and return them the next day,\u201d Sato said.<\/p>\n

Veritas established a partners page within its RentCafe online marketing<\/a>, leasing and resident services platform that gives residents easy access to discounts and specials.<\/p>\n

Focus on Efficiency<\/strong><\/p>\n

Just as it adapted its marketing approach to match renters\u2019 shifting priorities, Veritas has adjusted its business model to stay current with the times.\u00a0 \u201cWhen the company began in 2007 we adopted an investment-minded approach to growth.\u00a0 As our portfolio expanded our property management needs intensified, so we\u2019ve spent the last two years or so being hyper-focused on getting better on the management side.\u201d<\/p>\n

The emphasis on efficiency includes performing multiple operations within Veritas\u2019 Yardi Voyager property management<\/a> and accounting platform, including invoice processing, maintenance management, online unit marketing and resident services, and utility billing management.<\/p>\n

Veritas\u2019 renewed focus on improving service and management has paid dividends, including five awards for property management excellence from the San Francisco Apartment Assn. in February 2016.\u00a0 \u201cWe still have lots on our to-do list but we\u2019ve made great strides and it was nice to be publicly recognized,\u201d Sato says, adding that bringing innovation and eco-friendly practices to Veritas\u2019 properties helps differentiate the firm to renters and improves back-office operations.<\/p>\n

\u201cIt\u2019s all about the resident, after all,\u201d Sato said.\u00a0 \u201cWe think that the improvements, whether direct resident amenities or internal operational enhancements, all contribute to the customer experience in meaningful ways.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Veritas Investments might be small in some ways, but it stands tall in creative customer service. San Francisco-based Veritas specializes in owning and managing classic, character-rich apartment buildings with 20 to 30 units, as well as their ground-floor retail sections.\u00a0 With limited space at its properties, Veritas employs imaginative ways to grab attention in a […]<\/p>\n","protected":false},"author":610,"featured_media":15600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,3354],"tags":[289,29,1324,1562,116],"class_list":["post-15599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","category-team-yardi","tag-apartments","tag-multifamily","tag-san-francisco","tag-veritas","tag-yardi-client-profile"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Veritas Investments might be small in some ways, but it stands tall in creative customer service. 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