{"id":15548,"date":"2016-06-21T08:43:47","date_gmt":"2016-06-21T15:43:47","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=15548"},"modified":"2020-12-24T04:04:33","modified_gmt":"2020-12-24T12:04:33","slug":"naa-2016","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/naa-2016\/","title":{"rendered":"NAA 2016"},"content":{"rendered":"<p>The Yardi team traveled from all corners to attend the annual <a href=\"http:\/\/educonf.naahq.org\/\" target=\"_blank\" rel=\"noopener\">National Apartment Association (NAA) Education Conference and Exposition<\/a> in San Francisco last week. More than 9,200 apartment industry professionals joined us for one of the biggest shows of the year. We participated in educational sessions, scoped out new trends, and had a blast meeting with clients and colleagues in the multifamily space.<\/p>\n<p><strong>7 Things We Learned at the 2016 NAA Education Conference and Expo<\/strong><\/p>\n<ol>\n<li><strong> Googlers Have It Good<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15549 size-full\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/1.jpg\" alt=\"1\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/1.jpg 960w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/1.jpg?resize=768,576 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/1.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/1.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/1.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/1.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/1.jpg?w=800 800w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>On Wednesday, our friends at Google took us (and some lucky clients) on a tour of the Googleplex in Mountain View. Between the <a href=\"https:\/\/twitter.com\/hnunemaker\/status\/743143335737495552\/photo\/1\" target=\"_blank\" rel=\"noopener\">campus bikes<\/a>, <a href=\"https:\/\/www.facebook.com\/rentcafegenius\/photos\/pcb.1187906094582563\/1187906414582531\/?type=3&amp;theater\" target=\"_blank\" rel=\"noopener\">nap pods<\/a>, and <a href=\"https:\/\/www.facebook.com\/rentcafegenius\/photos\/pcb.1187906094582563\/1187905064582666\/?type=3&amp;theater\">friendly sculptures<\/a>, their corporate culture is every bit as fantastic as we expected.<\/p>\n<ol start=\"2\">\n<li><strong> Michael Strahan Wants to Be the Male Oprah<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15550 \" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/2-768x1024.jpg\" alt=\"2\" width=\"435\" height=\"580\" \/><\/p>\n<p>He said so himself! NFL Hall of Famer Michael Strahan was the keynote speaker on Thursday. He discussed motivation, overcoming obstacles, and maximizing your career. He also talked real estate. \u201cI love real estate. It\u2019s a passion of mine. I am a big fan of real estate fixer-uppers. I\u2019m good at demo. If you can\u2019t hit a quarterback, hit a wall,\u201d he joked.<\/p>\n<p>Strahan shared that it\u2019s particularly important to him to acknowledge and thank everyone he works with \u2013 whether it\u2019s a producer, make-up artist, or the custodial staff \u2013 noting that \u201ceveryone makes the ship run.\u201d We couldn\u2019t agree more.<\/p>\n<p><strong>3. ENERGY STAR Ratings Aren\u2019t Just for Appliances<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15551 size-large\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/3-1024x768.jpg\" alt=\"3\" width=\"1024\" height=\"768\" \/><\/p>\n<p>It turns out that buildings can have ENERGY STAR ratings, too. On a panel moderated by Yardi\u2019s Gene Cattani, Michael Zatz, manager for ENERGY STAR Commercial Buildings at U.S. Environmental Protection Agency (EPA), desc<\/p>\n<p>ribed how the EPA recently launched an aggressive multifamily energy scoring system. ENERGY STAR now has more than 30,000 multifamily properties using the scoring system, which is based on a scale of 1-100. The higher one\u2019s score, the more energy efficient the property is. Find out more about this innovative program <a href=\"https:\/\/www.energystar.gov\/buildings\/facility-owners-and-managers\/existing-buildings\/use-portfolio-manager\">here<\/a>.<\/p>\n<ol start=\"4\">\n<li><strong> You Can\u2019t Fight City Hall \u2013 But You Can Party There<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15552 size-large\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/4-1024x768.jpg\" alt=\"4\" width=\"1024\" height=\"768\" \/><\/p>\n<p>The NAA took over San Francisco City Hall for the Thursday night party, and boy was it fun! Not only was this architecturally stunning building closed for a private event but also it was stuffed to the gills with food, beverages, revelers, and performers. We met Signorina Spaghetti, noshed on some dim sum, and danced in the streets out front.<\/p>\n<ol start=\"5\">\n<li><strong> Renters Love the Internet<\/strong><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lgcQwoAN8PI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>On Friday, Google\u2019s Ben Killmer shared some interesting stats specific to the apartment industry in a talk with Karen Kossow from Fore Properties and Yardi\u2019s Esther Bonardi. Among them, he revealed that recent Google consumer surveys show that renters view an average of 20 properties online during their apartment search, but they only visit three in person. The trio shared strategies, including using <a href=\"http:\/\/www.yardi.com\/services\/sem-service\/\">search marketing<\/a> to attract prospects and website optimization techniques \u2013 like <a href=\"http:\/\/www.yardi.com\/blog\/marketing\/nudge-marketing\/13580.html\">nudge marketing<\/a> \u2013 to increase conversions.<\/p>\n<ol start=\"6\">\n<li><strong> Chip and JoJo Got Their Start in Multifamily<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15554 size-large\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/6-1024x768.jpg\" alt=\"6\" width=\"1024\" height=\"768\" \/><\/p>\n<p>Chip and Joanna Gaines of <a href=\"http:\/\/www.hgtv.com\/shows\/fixer-upper\">HGTV\u2019s Fixer Upper<\/a> were Friday\u2019s hotly anticipated keynote speakers. \u201cWe live in a college town. As a Baylor grad, I started buying and selling rental properties. And that\u2019s sort of what we did for a living really, pretty early on. But we were so broke that we couldn\u2019t afford the pay the dues to the National Apartment Association,\u201d Chip clowned.<\/p>\n<p>This charming duo had the audience laughing as they shared relatable stories about property nightmares and working through them together. Talk about #relationshipgoals.<\/p>\n<ol start=\"7\">\n<li><strong> Bigger Is Always Better<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15555 size-large\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/7-1024x724.jpg\" alt=\"7\" width=\"1024\" height=\"724\" \/><\/p>\n<p>The Yardi booth sure was easy to spot on the conference floor. Big booth, big team, big smiles&#8230; what could be better? We\u2019d like to give a huge thanks to all the clients and coworkers who helped make this year\u2019s show a success!<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15556 size-large\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/8-1024x768.jpg\" alt=\"8\" width=\"1024\" height=\"768\" \/><\/p>\n<p><em>We hope you\u2019ll join us next year in Atlanta for the 2017 NAA Education Conference and Expo. Find more photos from this year&#8217;s event <a href=\"https:\/\/www.facebook.com\/Yardi\/photos\/?tab=album&amp;album_id=1150139058383139\" target=\"_blank\" rel=\"noopener\">on our Facebook page<\/a>.<br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Yardi team traveled from all corners to attend the annual National Apartment Association (NAA) Education Conference and Exposition in San Francisco last week. More than 9,200 apartment industry professionals joined us for one of the biggest shows of the year. We participated in educational sessions, scoped out new trends, and had a blast meeting [&hellip;]<\/p>\n","protected":false},"author":644,"featured_media":15549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[36,47,44,574,40],"class_list":["post-15548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-conference","tag-google","tag-naa","tag-naaeduconf","tag-yardi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"The Yardi team traveled from all corners to attend the annual National Apartment Association (NAA) Education Conference and Exposition in San Francisco\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NAA 2016\" \/>\n<meta property=\"og:description\" content=\"The Yardi team traveled from all corners to attend the annual National Apartment Association (NAA) Education Conference and Exposition in San Francisco\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/naa-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-21T15:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T12:04:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/06\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Geneva Ives\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geneva Ives\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/naa-2016\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/naa-2016\/\",\"name\":\"NAA 2016 - 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