{"id":15243,"date":"2016-05-09T05:00:15","date_gmt":"2016-05-09T12:00:15","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=15243"},"modified":"2026-01-21T11:14:58","modified_gmt":"2026-01-21T19:14:58","slug":"follow-ups","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/follow-ups\/","title":{"rendered":"Touching base: 4 critical times to follow up with renters"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

You spend your marketing dollars attracting leads, but then what? How do you know if valuable emails and calls are slipping through the cracks? Maximize your conversions by cementing a follow-up strategy at your properties to make sure you\u2019re getting the best return for your advertising spend.<\/p>\n\n\n\n

\u201cWe should not lose sight of the fact that through apartment leasing, we are providing homes to our customers, and a home is very personal and dear to many. There is nothing like that personal engagement and touch with the customer,\u201d asserts EPMS<\/a>, a leading multifamily consulting agency, in an article<\/a> sharing leasing tips for apartment communities.<\/p>\n\n\n\n

Optimize your follow-up strategy by checking in with prospects and residents at these four critical times.<\/p>\n\n\n\n

1. First contact<\/h2>\n\n\n\n
    <\/ol>\n\n\n\n

    Don\u2019t miss a chance to convert a lead because you didn\u2019t follow up fast enough! After a prospect has reached out to you over the phone, through email, or even via live chat, your team should be ready to respond and move the prospect to the next step \u2013 whether that\u2019s scheduling a tour, completing an application, or something else. Remember, if you don\u2019t respond quickly, your competitors will.<\/p>\n\n\n\n

    2. After completing a tour<\/h2>\n\n\n\n
      <\/ol>\n\n\n\n

      You\u2019ve talked, you\u2019ve walked, and now… well you\u2019re not going to just shake hands and say goodbye, are you? Follow up with a call or email within 24 hours after any site visit to let prospects know that they\u2019re important to you and that you represent a property that not only cares but also takes action.<\/p>\n\n\n\n

      3. After move-in<\/h2>\n\n\n\n
        <\/ol>\n\n\n\n

        Let your new resident know that your relationship with them doesn\u2019t end the day they move in. You\u2019re not just trying to get people through the door, you\u2019re working to cultivate happy residents who will become ambassadors for your community. Check in with your renters after they\u2019ve settled in to see how everything is going and answer any questions they may have.<\/p>\n\n\n\n

        4. Lease expirations<\/h2>\n\n\n\n

        As leases run their course, your existing residents become prospects again. Don\u2019t forget to follow up and let them know that you want them to stay! Touching base with current renters is a great way to cement lease renewals. If you can use this time to extend a promotion or solicit a review, so much the better.<\/p>\n\n\n\n

          <\/ol>\n\n\n\n

          For a no-fail solution, smart software can make sure every lead is followed up. With RentCafe CRM IQ<\/a>, follow-up activities are automated to ensure you never miss an opportunity.<\/p>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          Optimize your follow-up strategy by checking in with prospects and residents at these four critical times.<\/p>\n","protected":false},"author":644,"featured_media":15244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440,3283],"tags":[151,1511,1510,62,1151,1512],"class_list":["post-15243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-rentcafe-crm-iq","tag-crm","tag-follow-ups","tag-lead-management","tag-marketing","tag-relationship-management","tag-rentcafe-crm"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Optimize your renter follow-up strategy by checking in with prospects and residents alike at these four critical times.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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