{"id":15185,"date":"2016-05-02T05:00:16","date_gmt":"2016-05-02T12:00:16","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=15185"},"modified":"2020-12-24T04:32:28","modified_gmt":"2020-12-24T12:32:28","slug":"genius-gathering","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/genius-gathering\/","title":{"rendered":"Genius Gathering"},"content":{"rendered":"

A host of marketing geniuses recently descended on Nashville, Tennessee for the first Yardi Marketing Forum<\/a> of 2016. T\"YMF_Logo-Blue\"<\/a>his bi-annual event for Yardi Marketing Solutions clients combines learning, networking, and fun for an unforgettable three-days.<\/p>\n

Take a look at some of the highlights from our time in Nashville:<\/p>\n

\"Ben<\/a><\/p>\n

Google\u2018s Presentation<\/strong><\/p>\n

We always look forward to sessions led by guest presenters, and this forum was no exception. As an official Google Partner, we were pleased to invite Ben Killmer (pictured, left)\u2013 our favorite Googler \u2013 onstage Tuesday to discuss the ever-changing world of mobile search. Ben shared actionable tips to help properties get found by apartment hunters. He also taught the audience easy ways to create a better user experience that converts prospects into residents.<\/p>\n

\u201cThere are four essential strategies that can help you win consumers during micro-moments,\u201d said Ben. \u201cYou\u2019ve got to be there, be useful, be quick, and connect the dots.\u201d<\/p>\n

And here\u2019s a fun fact he passed on to us: did you know that 15% of all Google searches are completely unique and have never been searched before?<\/p>\n

Ben will be taking us on a tour of the Googleplex office in Mountain View this June, and we\u2019re all quite excited about it. We promise to follow up with another blog post detailing who we met and what we ate for lunch in the Google cafeteria!<\/p>\n

\"20160420_001538000_iOS\"<\/a><\/p>\n

A Night at the Opry<\/strong><\/p>\n

After a full-day of guest speakers and learning labs on Tuesday, our group bussed out the legendary Grand Ole Opry<\/a> concert venue for a catered dinner, wonderful ensemble show, and private back-stage tour. We were thrilled to take photos on stage where so many stars have performed \u2013 including Dolly Parton and Randy Travis \u2013 and got to peek inside dressing rooms after the show.<\/p>\n

Guests had a wonderful time as evidenced by the hundreds of #YardiMktgForum<\/a> posts across Instagram<\/a> and Twitter<\/a>. (We even got a retweet by the Gatlin brothers, one of country music\u2019s most historic and popular groups.) Huge thanks are owed to our fabulous events team for putting together such a remarkable event.<\/p>\n

\"20160419_231450000_iOS\"<\/a>Marketing Master Class<\/strong><\/p>\n

Wednesday it was back to work for another day of educational sessions. After an informative session with our development team about upcoming features and modifications to the Yardi Marketing Suite<\/a> product roadmap, our own Cassi Lindberg<\/a> led a marketing master class on branding and consumer perception in the marketplace.<\/p>\n

\u201cYour brand isn\u2019t your creative deliverables. It isn\u2019t your logo, it isn\u2019t your ad campaign, it isn\u2019t your slogan. Those are all elements that support your brand,\u201d explained Lindberg. \u201cWhat you brand really is… it\u2019s the public perception of your company or property. How do consumers see your brand?\u201d<\/p>\n

Attendees talked through leading consumer brands and collaborated on worksheets designed to focus branding and marketing efforts at both the corporate and community levels.<\/p>\n

Photos & More<\/strong><\/p>\n

Click here<\/a> to view our Nashville photo album. You can also read a great recap of our \u201cWhat Renters Want: What\u2019s Next?\u201d panel written by our fri\"Yardi<\/a>ends at Pinnacle here<\/a>.<\/p>\n

Clients had a great time and learned a lot, as evidenced by some amazing emails we received after the event. \u201cI appreciate you guys taking the time to work with us on a small group level and continuing to develop products that are helping to simplify my life in multifamily marketing. I get so much out of these forums that I can take back to my company to help make us better,\u201d wrote Holly Nunemaker of The Sterling Group<\/a> after her trip to Nashville.<\/p>\n

If you have any questions about the Yardi Marketing Forum, you can always email us<\/a>. We\u2019re already looking forward to the next one in Seattle this August!<\/p>\n","protected":false},"excerpt":{"rendered":"

A host of marketing geniuses recently descended on Nashville, Tennessee for the first Yardi Marketing Forum of 2016. This bi-annual event for Yardi Marketing Solutions clients combines learning, networking, and fun for an unforgettable three-days. Take a look at some of the highlights from our time in Nashville: Google\u2018s Presentation We always look forward to […]<\/p>\n","protected":false},"author":644,"featured_media":15190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[62,1501,40,1479,586,1500],"class_list":["post-15185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-nasvhille","tag-yardi","tag-yardi-forum","tag-yardi-marketing-suite","tag-yardimktgforum"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"A host of marketing geniuses recently descended on Nashville, Tennessee for the first Yardi Marketing Forum of 2016. 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