{"id":14911,"date":"2016-03-21T05:00:03","date_gmt":"2016-03-21T12:00:03","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=14911"},"modified":"2020-12-24T04:32:57","modified_gmt":"2020-12-24T12:32:57","slug":"renter-preferences","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/renter-preferences\/","title":{"rendered":"Renter Preferences"},"content":{"rendered":"

The results from the NMHC\/Kingsley 2015 Renter Preferences Study are in! This nationwide report reflects the sentiments discovered in a survey of more than 119, 266 residents at 3,280 communities. Keep reading to learn what today\u2019s residents expect from the rental experience. Once you know what your renters want, you can use that information to increase your retention rate, reduce turnover, and bolster referrals.\"RC_FB_RenterPref\"<\/a><\/p>\n

Four best practices to retain residents based on NMHC\/Kingsley survey findings:<\/p>\n

1. Optimize your online presence.<\/strong>
\n80% of respondents visited the community website during their apartment search<\/p>\n

Attracting a prospect to your community is the first step in getting residents that you want to keep \u2013 and this starts online. Click here<\/a> for some tips and tricks to ensure you are creating winning websites to turn your online presence into a property tour!<\/p>\n

2. Offer online applications and lease renewals.<\/strong>
\n85% of respondents want to complete lease applications on a community\u2019s website
\n68% of respondents want to complete a lease agreement on a community\u2019s website
\n41% of respondents prefer to renew online, without contacting a leasing associate<\/p>\n

Residents increasingly demand faster, streamlined, and more efficient ways of completing the application process. Give them what they want: an online application and renewal process.<\/p>\n

3. Make maintenance requests and online rent payments easy.<\/strong>
\n93% of respondents consider online maintenance requests an important resident portal feature
\n92% of respondents consider online rent payment an important resident portal feature
\n78% of respondents prefer paying rent electronically<\/p>\n

It\u2019s simple \u2013 your residents are busy people! They need smarter solutions and options when it comes to paying rent and managing their homes. In addition to the statistics above, did you know that over 74% consider mobile access a key resident portal feature?><\/p>\n

4. Engage on social media.<\/strong>
\n42% of respondents said they would follow their community\u2019s Facebook page
\n36% of respondents visit the community social media pages during their apartment search<\/p>\n

It\u2019s time to get engaged! Update your social media pages with current contact information, high-quality images, and community events. Be sure to have at least one designated staff member monitoring your channels to answer prospect and resident questions.<\/p>\n

How Yardi can help<\/strong><\/p>\n

The marketing and leasing solutions offered by the Yardi Marketing Suite<\/a> can help you provide residents with what they really want. Use RentCafe<\/a> to build impressive property marketing websites, offer resident portals with online rent payments and maintenance requests, communicate electronically with your residents, and manage your social media presence across all properties from a single platform. RentCafe CRM<\/a> will help you manage online leads and leases more efficiently, and RENTCaf\u00e9 <\/em>Connect<\/a> will make sure you never miss an important resident communication via phone, chat, or email.<\/p>\n

Why does resident happiness matter?<\/strong><\/p>\n

Keeping your residents happy by giving them what they want works wonders for both renewals and property marketing. (Within reason of course. You will notice that this survey didn\u2019t include anything about bouncy castles or chocolate fountains.) You will not only retain more residents but also create resident ambassadors for your property who will recommend it to their friends, family, and social media contacts. And that kind of word of mouth advertising is money in the bank!<\/p>\n

For more tips on how to cultivate happy residents, join us and host Rommel Anacan on March 23 for \u201c<\/em><\/strong>How NOT to Lose a Resident in 12 Months!<\/em><\/strong><\/a>\u201d Yardi is a proud sponsor of Webinar Wednesdays, a series of bi-monthly, multifamily webinars brought to you by Apartment All Stars, NAA, and Multifamily Insiders. <\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The results from the NMHC\/Kingsley 2015 Renter Preferences Study are in! This nationwide report reflects the sentiments discovered in a survey of more than 119, 266 residents at 3,280 communities. Keep reading to learn what today\u2019s residents expect from the rental experience. Once you know what your renters want, you can use that information to […]<\/p>\n","protected":false},"author":644,"featured_media":14927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[289,62,29,398,170,586],"class_list":["post-14911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apartments","tag-marketing","tag-multifamily","tag-nmhc","tag-rentcafe","tag-yardi-marketing-suite"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"The results from the NMHC\/Kingsley 2015 Renter Preferences Study are in! 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