{"id":14832,"date":"2020-03-16T05:00:32","date_gmt":"2020-03-16T12:00:32","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=14832"},"modified":"2020-12-25T02:27:26","modified_gmt":"2020-12-25T10:27:26","slug":"marketing-spring-events","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/marketing-spring-events\/","title":{"rendered":"Spring Marketing"},"content":{"rendered":"<p>As the snow thaws and daylight lingers through the evening, your residents will be itching for fun ways to get outdoors and spend time with loved ones. Catch their attention with your community events! This guide will offer quick and simple steps for launching your events towards success.<\/p>\n<p><strong>Before the Event<a href=\"http:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/03\/early-bird-example.jpg\" rel=\"attachment wp-att-14833\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14833\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/03\/early-bird-example-576x1024.jpg\" alt=\"early bird example\" width=\"249\" height=\"442\" \/><\/a><\/strong><\/p>\n<p>After you\u2019ve planned the event, you\u2019ve got to get the word out. Use Yardi <a href=\"http:\/\/www.yardi.com\/products\/rentcafe\/\">RentCafe<\/a> to create a blog post about the event. In the post, provide helpful details such as:<\/p>\n<ul>\n<li>Date, time and location<\/li>\n<li>Admission costs, include an early bird discount to create urgency and motivate the sale<\/li>\n<li>Number of non-resident guests that may accompany residents<\/li>\n<li>Relevant age restrictions<\/li>\n<li>Parking provisions<\/li>\n<li>Recommend attire or dress code<\/li>\n<li>Details about any items that guests should bring<\/li>\n<\/ul>\n<p>Don\u2019t forget to give the event plenty of personality! Do this through the tone of your text and the Featured Image that you select on the blog post.<\/p>\n<p>Once the blog post is complete, use RentCafe to connect Facebook and promote your event. You may choose to <a href=\"https:\/\/www.facebook.com\/help\/235598533193464\" target=\"_blank\" rel=\"noopener noreferrer\">pin the post<\/a> to the top of your newsfeed so that all new and returning visitors will see it.<\/p>\n<p>Next, create at least one new visual per week that you can use to promote the event on social media (in addition to your blog post). Fresh visuals are important because they may capture the attention of residents who did not respond to the Featured Image on the blog post.<\/p>\n<p>The visuals can be videos, illustrations, or pictures with text. In the latter, limit the text to 20-30 percent of the total image surface area. If an image is too wordy, it will be ignored. Distribute these images on your preferred social media platform(s) each week to spread the word of your event.<\/p>\n<p>Facebook has a \u201cschedule\u201d option so that you do not have to sign in each day to post. You can also use a scheduling app to distribute posts across multiple social media platforms in advance. Honor <a href=\"http:\/\/www.yardi.com\/blog\/marketing\/native-marketing\/13064.html\" target=\"_blank\" rel=\"noopener noreferrer\">native marketing techniques<\/a> to make scheduled visuals feel authentic.<\/p>\n<p>Be sure to monitor these posts. If you notice residents tagging each other in the comments section, that likely means that they\u2019re interested in attending. Reply to their comments to let them know that you\u2019d love to see them in attendance. You can also share more information (like a new addition to the music lineup) to pique their interest.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/03\/responding-to-comments.jpg\" rel=\"attachment wp-att-14834\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14834 alignleft\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/03\/responding-to-comments-576x1024.jpg\" alt=\"responding to comments\" width=\"222\" height=\"395\" \/><\/a><strong>During the Event<\/strong><\/p>\n<p>During the events, be sure to hop on Instagram, Facebook, or Snapchat share the action as it happens. This is vital early within the activity! There will be several people who are on the fence about attending. Once they see how much fun everyone is having, they will be more likely to join in.<\/p>\n<p>Post your best pictures to Pinterest and Instagram. Tag residents when applicable. Be sure to use relevant hashtags so that your event and property will be search-friendly. If you\u2019re creating a hashtag for the event, keep is short and easy to remember.<\/p>\n<p>If you\u2019re hosting a giveaway, be sure to capture images of residents receiving their prizes. These are usually fun, high-energy images that will showcase your staff\u2019s community involvement.<\/p>\n<p>Lastly, when appropriate, you may consider gathering short testimonial videos at your event. Casual, \u201cword-on-the-street\u201d style testimonials will work well for Facebook, Twitter, and Instagram. Edit these using a smartphone app like iMovie, PowerDirector, or Kinemaster.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Post-Event\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <a href=\"http:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/03\/pic-during-event.jpg\" rel=\"attachment wp-att-14835\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14835\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/03\/pic-during-event-613x1024.jpg\" alt=\"pic during event\" width=\"217\" height=\"362\" \/><\/a><\/strong><\/p>\n<p>Though the event is over, it can still generate interest in your community. Create an album of the event on your Facebook and Google+ profiles. This will let prospects see your best images in one place. Add short, light-hearted captions. Prospects will then get a good idea of your property\u2019s fun, active, and engaging atmosphere.<\/p>\n<p>You can also pull images from these albums for #tbt or Throwback Thursday, where social media users post images from the past. It&#8217;s an easy way to keep with a popular trend.<\/p>\n<p>Residents will also peruse these photo albums. They will likely tag themselves and their friends, and allow the images to show up on their timelines\u2014you\u2019ve just marketed to their social circles for free!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the snow thaws and daylight lingers through the evening, your residents will be itching for fun ways to get outdoors and spend time with loved ones. Catch their attention with your community events! This guide will offer quick and simple steps for launching your events towards success. Before the Event After you\u2019ve planned the [&hellip;]<\/p>\n","protected":false},"author":440,"featured_media":24265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[161,321,62,29,170,51],"class_list":["post-14832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-events","tag-instagram","tag-marketing","tag-multifamily","tag-rentcafe","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"As the snow thaws and daylight lingers through the evening, your residents will be itching for fun ways to get outdoors and spend time with loved ones.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spring Marketing\" \/>\n<meta property=\"og:description\" content=\"As the snow thaws and daylight lingers through the evening, your residents will be itching for fun ways to get outdoors and spend time with loved ones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/marketing-spring-events\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-16T12:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T10:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/03\/spring-marketing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erica Rasc\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erica Rasc\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/marketing-spring-events\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/marketing-spring-events\/\",\"name\":\"Spring Marketing - 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