{"id":14699,"date":"2016-02-24T05:00:44","date_gmt":"2016-02-24T13:00:44","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=14699"},"modified":"2020-12-24T03:48:55","modified_gmt":"2020-12-24T11:48:55","slug":"winning-websites","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/winning-websites\/","title":{"rendered":"Winning Websites"},"content":{"rendered":"

Curb appeal. It\u2019s a real estate term that almost everyone is familiar with. It refers to how attractive y\"WinningWebsites\"<\/a>our property looks to potential renters or tenants. Is the landscaping lush? Are the windows clean? Does it look like a nice place to live or work? Good curb appeal encourages prospects who are driving by to come in and talk to someone or even fill out an application.<\/p>\n

But what if prospects aren\u2019t driving by?<\/p>\n

The rental process begins online now. That means people are checking you out from the comfort of their own home. They\u2019re making decisions about whether to visit your property or call your office based on what they see around the web. So your properties need to have digital curb appeal<\/em> too.<\/p>\n

\u201cToday we are truly a visual society. We retain more of what we see than what we read,\u201d says Esther Bonardi, senior director of strategic marketing at Yardi. \u201cBecause of this, it\u2019s more important than ever to ensure that your online presence \u2013 your digital curb appeal \u2013 gets prospects interested in your community.\u201d<\/p>\n

With RentCafe<\/a>, our complete property marketing solution, you can customize your corporate and individual property marketing websites to ensure that you\u2019re attracting prospects online long before they visit in person. Since we have a little (ok, a lot of) experience building property marketing websites, we thought we\u2019d share some of our digital curb appeal best practices with you. Put these in place at your business to be sure you are driving online leads to your properties.<\/p>\n

5 Tips for Creating Digital Curb Appeal<\/strong><\/p>\n

    \n
  1. Make your website mobile-friendly.<\/strong> First things first, you can\u2019t expect people to rent from you if they can\u2019t even find you. According to Google\u2019s marketing data division<\/a>, 70% of weekend apartment searches happen on mobile. Your website needs to be mobile-friendly to appear in search results on tablets and smartphones.<\/li>\n
  2. Use high-quality photos.<\/strong> Show off your actual curb appeal with images that make people want to move in. Make sure to highlight the external and shared spaces as well as the actual units that are available for rent. Include a combination of property photos and lifestyle photos so prospects can visually see themselves living in your community.<\/li>\n
  3. Include amenity details.<\/strong> Don\u2019t tell prospects what you have to offer, show them! A strategically designed amenities page with photos and bulleted details will keep apartment searchers on your website. For example, our data shows that the\u00a0Valley Stream amenities page <\/a>was viewed for an average of more than five minutes per visitor over a three-month period.<\/li>\n
  4. Leverage social media.<\/strong> If you have an active social media presence, you should be linking your social channels to your website and vice versa. You can even use social media to crowdsource photos and reviews and add user-generated content to your website. Check out how this apartment community<\/a> incorporates Instagram photos on their site.<\/li>\n
  5. Make relevant information easy to find.<\/strong> People want to know what\u2019s available, how much it costs, and how to take the next step \u2013 whether that step is calling, emailing, or filling out an application. Be sure your site is easy to navigate and the important stuff is easy to see (and not buried in a wall of irrelevant copy).<\/li>\n<\/ol>\n

    Refresh your website using these five strategies to ensure that your online presence is working for you, rather than against you. Need help? The amazing team behind RentCafe makes it easy for our clients to do all of this and more. If you don\u2019t have RentCafe\u00a0yet, but have questions about it, please don\u2019t hesitate to\u00a0contact us<\/a>.<\/p>\n

    For more tips on how to improve your curb appeal in real life, don\u2019t miss Heather Blume\u2019s presentation on Wednesday, February 24. Yardi is a proud sponsor of Webinar Wednesdays, a series of bi-monthly, multifamily webinars brought to you by Apartment All Stars, NAA, and Multifamily Insiders.\u00a0<\/em>Click here<\/em><\/a>\u00a0to see the list of upcoming topics and register today.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Curb appeal. It\u2019s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or tenants. Is the landscaping lush? Are the windows clean? Does it look like a nice place to live or work? Good curb appeal encourages prospects who are driving by to […]<\/p>\n","protected":false},"author":644,"featured_media":14700,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[289,62,29,170,543,793],"class_list":["post-14699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apartments","tag-marketing","tag-multifamily","tag-rentcafe","tag-renting","tag-websites"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Curb appeal. It\u2019s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning Websites\" \/>\n<meta property=\"og:description\" content=\"Curb appeal. It\u2019s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/winning-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-24T13:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T11:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/02\/WinningWebsites.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Geneva Ives\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geneva Ives\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/winning-websites\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/winning-websites\/\",\"name\":\"Winning Websites - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/winning-websites\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/winning-websites\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/02\/WinningWebsites.jpg\",\"datePublished\":\"2016-02-24T13:00:44+00:00\",\"dateModified\":\"2020-12-24T11:48:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/111baa264213ed16e34f12dceefe142b\"},\"description\":\"Curb appeal. It\u2019s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/winning-websites\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/winning-websites\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/winning-websites\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/02\/WinningWebsites.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/02\/WinningWebsites.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/winning-websites\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Winning Websites\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/111baa264213ed16e34f12dceefe142b\",\"name\":\"Geneva Ives\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Geneva-Ives-Photo.jpg?w=62\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Geneva-Ives-Photo.jpg?w=62\",\"caption\":\"Geneva Ives\"},\"description\":\"Geneva Ives is the senior manager of marketing content at Yardi. She leads content initiatives for REACH by RentCafe. Writing may be her first love, but data is a close second. Geneva is based in Santa Barbara, California.\",\"sameAs\":[\"https:\/\/www.instagram.com\/hi_geneva\/?hl=en\",\"https:\/\/www.linkedin.com\/in\/genevaives\/\"],\"url\":\"https:\/\/www.yardi.com\/blog\/author\/genevai\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"Curb appeal. It\u2019s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Winning Websites","og_description":"Curb appeal. It\u2019s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or","og_url":"https:\/\/www.yardi.com\/blog\/winning-websites\/","og_site_name":"Yardi Blog","article_published_time":"2016-02-24T13:00:44+00:00","article_modified_time":"2020-12-24T11:48:55+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/02\/WinningWebsites.jpg","type":"image\/jpeg"}],"author":"Geneva Ives","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Geneva Ives","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/winning-websites\/","url":"https:\/\/www.yardi.com\/blog\/winning-websites\/","name":"Winning Websites - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/winning-websites\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/winning-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/02\/WinningWebsites.jpg","datePublished":"2016-02-24T13:00:44+00:00","dateModified":"2020-12-24T11:48:55+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/111baa264213ed16e34f12dceefe142b"},"description":"Curb appeal. It\u2019s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/winning-websites\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/winning-websites\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/winning-websites\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/02\/WinningWebsites.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/02\/WinningWebsites.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/winning-websites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Winning Websites"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/111baa264213ed16e34f12dceefe142b","name":"Geneva Ives","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Geneva-Ives-Photo.jpg?w=62","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Geneva-Ives-Photo.jpg?w=62","caption":"Geneva Ives"},"description":"Geneva Ives is the senior manager of marketing content at Yardi. She leads content initiatives for REACH by RentCafe. Writing may be her first love, but data is a close second. Geneva is based in Santa Barbara, California.","sameAs":["https:\/\/www.instagram.com\/hi_geneva\/?hl=en","https:\/\/www.linkedin.com\/in\/genevaives\/"],"url":"https:\/\/www.yardi.com\/blog\/author\/genevai\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2016\/02\/WinningWebsites.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/14699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/644"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=14699"}],"version-history":[{"count":2,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/14699\/revisions"}],"predecessor-version":[{"id":27538,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/14699\/revisions\/27538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/14700"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=14699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=14699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=14699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}