{"id":13995,"date":"2016-01-08T05:00:00","date_gmt":"2016-01-08T13:00:00","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=13995"},"modified":"2020-12-24T04:44:32","modified_gmt":"2020-12-24T12:44:32","slug":"beyond-pet-friendly","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/beyond-pet-friendly\/","title":{"rendered":"Beyond Pet Friendly"},"content":{"rendered":"

The American Pet Products Association estimates that approximately 60 percent of all Americans own at least one pet, with nearly 80 million dogs and 96 million cats as part of that lofty figure.<\/p>\n

\u201cThat\u2019s a significant amount of prospective renters,\u201d said \"shutterstock_248844262\"Gina Bertagnolli Slater, regional property manager for Pinnacle, Las Vegas<\/a>. \u201cFor our pet owners their furry friends are family.\u00a0Our ability to provide an extraordinary experience for the entire family is paramount in fulfilling our mission of consistently exceeding our customers\u2019 expectations\u2014and that includes their pets.\u201d<\/p>\n

The rental housing market adapted to the fact that people consider their pets as family members, and property owners are focusing more and more each year on pet-friendly amenities and services to attract and retain residents with pets.\u00a0It\u2019s a view shared by many in the multifamily business today, with developers doing all they can to attract people (especially Millennials) with pets, and companies adding a host of pet-friendly services and amenities to their communities.<\/p>\n

Features like pet parks, pet spas, pet concierge services, and even pet welcome gifts are becoming more common for people moving into apartments. Plus, with the number of Millennials moving into urban cores where there are fewer opportunities to care for a pet, it makes it even more vital to cater to the pet lover.<\/p>\n

\u201cIn most growing and developed urban markets around the United States, pets, specifically dogs, are the children of condominium and multifamily building residents,\u201d said Scott Leventhal, president & CEO of The Trillist Companies<\/a>. \u201cFailing to cater to the needs of the full extension of someone\u2019s family provides a shortfall in services.\u00a0That is why we see the importance to provide those services to our residents.\u201d<\/p>\n

That\u2019s why the Trillist Companies installed Pet Respite into its buildings, which provides pet grooming facilities that call to mind mini-spas for four-legged friends. Some even include indoor pet relief areas.\u00a0Lisa Newton, Hines\u2019 vice president of multifamily, said trends show people continue to spend a significant amount of time and money on their fur-babies and savvy pet owners will seek out apartment communities that provide the amenities needed to cater to their pets. \u201cAt a minimum, we are seeing pet waste stations, outdoor dog runs and indoor washing facilities,\u201d she said. \u201cHowever, pet spas\/grooming services, doggie day cares, rooftop dog parks, and personalized walking services are becoming more popular\u2014especially in urban areas where there may be limited amounts of grassy areas.\u201d<\/p>\n

Kevin Sheehan, senior managing director of real estate for Greystar<\/a>, Charleston, S.C., said many of the Greystar communities host pet-friendly events such as \u201cYappy Hours,\u201d pet costume contests, and other get-togethers to encourage responsible pet adoption from area shelters. \u201cSome communities sponsor pet training seminars, and coordinate dog walking services as well as bringing in mobile pet groomers that visit the community on a regular basis,\u201d he said. \u201cOwners are taking advantage of underutilized areas within the community to create dog parks and pet washing stations to help attract this renter demographic.\u201d<\/p>\n

Stephen Santola, executive vice president and general counsel for Woodmont Properties<\/a>, noted that about 10 years ago, a number of high-end luxury rental communities were not allowing pets. \u201cSince the entire Woodmont executive team is filled with dog owners, we were surprised at this \u2018pet discrimination,\u2019\u201d he said. So the company has added amenities designed to make pet care easy and fun. Now, dog runs and \u201cpooper scooper stations\u201d are included in every Woodmont community.<\/p>\n

Additionally, indoor pet washing stations have been added to each over the last year.
\n\u201cDog owners have a safe, clean and free place to wash their dog, thus saving them time and frustration of an outdoor hose or money with a professional pet groomer,\u201d Santola said. \u201cAs apartment owners, we prefer clean pets in our apartments, so making a quick shampoo easy on our residents means more clean and happy dogs in our communities. It also helps prevent residents from using our bathroom sinks or tubs for pet shampoos.\u201d<\/p>\n

Something different<\/strong>
\nThinking outside the box is often a way to attract pet owners. At Avana Alexandria<\/a>, for instance, Greystar recently added a dog park with an agility course that has been a huge hit with its residents.<\/p>\n

The Aphora at Marina San Pablo<\/a> in Jacksonville, Fla., has a designated pet elevator to better accommodate those with pets, as well as a pet spa and grooming station.\u00a0The Oaks of Vernon Hills, Northbrook, Ill., is a 304-unit rental community that has a dog park and hosts monthly \u201cYappy Hours,\u201d held the first Saturday of each month.\u00a0\u201cWe know that pet amenities are an important consideration for renters in a lifestyle community like The Oaks,\u201d said Matt Nix, principal of REVA Development Partners<\/a>, developer of The Oaks. \u201cWe wanted to go beyond just allotting space for a dog park and provide a place for our residents, both two-legged and four-legged, to get out and get to know their neighbors.\u201d<\/p>\n

Darren Pierce, director of asset management for Crescent Communities<\/a>, noted creative programming and events that cater to pets and innovative, integrated spaces are some ways to stand out to pet lovers.\u00a0For example, one of its communities in Atlanta has an artistic water feature where dogs can play, and it\u2019s bordered by tables with WiFi so owners can watch their pets and get work done.<\/p>\n

Over the last few years, Camden, Houston, Texas, invested in creating outdoor spaces that pet-loving residents can use, including gated pet parks where dogs can be off-leash. Some properties include agility equipment and washing stations.<\/p>\n

In development<\/strong>
\nNext summer, YOO on the Park<\/a> in Atlanta, rising above midtown Atlanta\u2019s Piedmont Park, will open and include indoor pet facilities as well as dog grooming and a pet spa.
\nThe Ritz-Carlton Residences, Miami Beach, slated for delivery in 2016, will house an elite pet spa suite, where residents can bring their pets for grooming and bathing at self-serve stations or arrange for a specialized grooming service or dog-walking appointment with an experienced professional.<\/p>\n

Coming in 2018, Paramount\u2019s 60-story Miami Worldcenter<\/a> will include an expansive six-acre upper deck, spanning 120 feet above downtown Miami and will include a designated dog park and a 0.5 km jogging path that will allow residents to take an invigorating run with their pet without leaving the confinements of their home.
\nAn increased amount of pet amenity offerings are also providing an opportunity for residents to mix and mingle, as many who are pet owners have forged new friendships in dog parks or at the pet events.<\/p>\n

\u201cAs a way to further enhance the resident experience, we are leveraging technology to foster the pet owner community within the communities that we manage,\u201d Sheehan said. \u201cWe are able to establish pet-walking and play groups at our properties that provide a way for our residents with pets (and their four-legged companions) to interact and get to know each other.\u201d In today\u2019s world, pet amenities aren\u2019t just a luxury, they\u2019re expected.<\/p>\n","protected":false},"excerpt":{"rendered":"

The American Pet Products Association estimates that approximately 60 percent of all Americans own at least one pet, with nearly 80 million dogs and 96 million cats as part of that lofty figure. \u201cThat\u2019s a significant amount of prospective renters,\u201d said Gina Bertagnolli Slater, regional property manager for Pinnacle, Las Vegas. \u201cFor our pet owners […]<\/p>\n","protected":false},"author":451,"featured_media":13996,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[103,289,29,529,134],"class_list":["post-13995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amenities","tag-apartments","tag-multifamily","tag-pets","tag-real-estate"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"The American Pet Products Association estimates that approximately 60 percent of all Americans own at least one pet, with nearly 80 million dogs and 96\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/beyond-pet-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Pet Friendly\" \/>\n<meta property=\"og:description\" content=\"The American Pet Products Association estimates that approximately 60 percent of all Americans own at least one pet, with nearly 80 million dogs and 96\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/beyond-pet-friendly\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-08T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T12:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2015\/10\/shutterstock_248844262.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keith Loria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keith Loria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/beyond-pet-friendly\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/beyond-pet-friendly\/\",\"name\":\"Beyond Pet Friendly - 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