{"id":13291,"date":"2015-06-18T05:00:21","date_gmt":"2015-06-18T12:00:21","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=13291"},"modified":"2021-02-03T16:05:39","modified_gmt":"2021-02-04T00:05:39","slug":"naa-approaches","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/naa-approaches\/","title":{"rendered":"NAA Approaches"},"content":{"rendered":"<p>It\u2019s one of the industry\u2019s most-anticipated conferences of the year. Yardi is proud to be a sponsor of the<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-13292 size-full\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2015\/06\/NAA15.jpg\" alt=\"NAA15\" width=\"623\" height=\"193\" \/> <a title=\"NAA Education Conference\" href=\"http:\/\/educonf.naahq.org\/\" target=\"_blank\" rel=\"noopener\">National Apartment Association\u2019s annual Education Conference and Expo<\/a>, taking place June 24-26 at the Mandalay Bay Resort and Convention Center in Las Vegas.<\/p>\n<p>NAA offers attendees to experience the latest innovation in the apartment industry, from best practices for business, to marketing strategy, to new on-site ideas. The takeaways are extensive and the opportunity to learn is limited only by the number of hours in the day.<\/p>\n<p>As you\u2019re planning your conference schedule, here are a few sessions that should definitely land on the \u201cdon\u2019t miss this list.\u201d<\/p>\n<ul>\n<li><strong>\u201cLet\u2019s Get Engaged! 7 Tips to Build Resident Relationships that Last<\/strong>\u201d<\/li>\n<\/ul>\n<p>Technology Booth #2505, Friday, 6\/26 1:00-2:00pm<\/p>\n<p>Esther Bonardi, Yardi<\/p>\n<p>Apartment All Star Esther Bonardi is an industry expert on digital apartment marketing, and retaining residents is one of her specialties. You won\u2019t want to miss her insight on advertising, lead tracking, social media, online search, and much more.<\/p>\n<ul>\n<li>\u201c<strong>Putting Research to Work: Understand Customers &amp; Outperform the Market<\/strong>\u201d<\/li>\n<\/ul>\n<p>Thursday, 6\/25 11:30am \u2013 12:30pm<\/p>\n<p>Jack Kern, Multi-Housing News<\/p>\n<p>Want to be able to read the minds of your renters? In this session, Multi-Housing News and Commercial Property Executive publisher Jack Kern will outline useful practices to help understand how and why renters make the choices they do, and explain how customer-centric property research can benefit your business.<\/p>\n<ul>\n<li>\u201c<strong>Pricing to Win: Using Revenue Management to Sign More Leases<\/strong>\u201d<\/li>\n<\/ul>\n<p>Friday, 6\/26 9:00 AM \u2013 10:00 AM<\/p>\n<p>Ian Mattingly, CPM, LumaCorp Inc.<\/p>\n<p>Tammy Atkins, CPM, Heritage Apartments<\/p>\n<p>Shannon Hayden, Epoch Management, Inc.<\/p>\n<p>Mark Haldi, Bridge Property Management<\/p>\n<p>This exceptional panel of apartment industry peers will focus on the magic of revenue management. If you have ever wondered about how this personalized technology can help boost your leasing prowess and your bottom line, this panel is for you.<\/p>\n<ul>\n<li>\u201c<strong>Five Digital Marketing Strategies to Attract Online Prospects<\/strong>\u201d<\/li>\n<\/ul>\n<p>Friday, 6\/26 9:00 AM \u2013 10:00 AM<\/p>\n<p>Jennifer Staciokas, Pinnacle<\/p>\n<p>Nicole Crosby, Buckingham Companies<\/p>\n<p>Peter Lillis, McCaffery Interests, Inc.<\/p>\n<p>The best practices in digital apartment marketing change daily, so there\u2019s no better way to keep up on what\u2019s trending by talking to a few trendsetters. Each represents a unique regional market and they will speak to how online marketing has helped their communities achieve high occupancy and exceptional return on investment.<\/p>\n<p>Have other sessions at NAA that you would recommend to your fellow attendees? Feel free to comment below. And don&#8217;t forget to stop by our Yardi booth in the Exposition Hall. You&#8217;ll find us at No. 1223\u00a0 on Thursday, June 25 from\u00a0 2:15-6:15pm and Friday, June 26 from 11:45am-4:30pm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s one of the industry\u2019s most-anticipated conferences of the year. Yardi is proud to be a sponsor of the National Apartment Association\u2019s annual Education Conference and Expo, taking place June 24-26 at the Mandalay Bay Resort and Convention Center in Las Vegas. NAA offers attendees to experience the latest innovation in the apartment industry, from [&hellip;]<\/p>\n","protected":false},"author":413,"featured_media":13404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[62,44,1145,538,40],"class_list":["post-13291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-marketing","tag-naa","tag-research","tag-revenue-management","tag-yardi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"It\u2019s one of the industry\u2019s most-anticipated conferences of the year. 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