{"id":13067,"date":"2015-09-11T05:00:52","date_gmt":"2015-09-11T12:00:52","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=13067"},"modified":"2020-12-24T03:30:29","modified_gmt":"2020-12-24T11:30:29","slug":"twitter-ads","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/twitter-ads\/","title":{"rendered":"Twitter Ads"},"content":{"rendered":"

Twitter can place your business on the screens of 288 million monthly active users. Well, that\u2019s its potential, anyway. If Twitter ads aren\u2019t a part of your Marketing Genius<\/a> strategy, you\u2019re missing out on the opportunity to reach your Twitter customers on a platform that they interact with daily. What\u2019s worse, you\u2019re also missing out on countless new clients.<\/p>\n

Engaging with existing clients and attracting new ones isn\u2019t exactly easy with Twitter. Fortunately, it can\"shutterstock_255572791\" be a more rewarding experience than advertising through other means. Twitter targets your audience based on their interests, including who they follow and what they\u2019ve searched for in the past. The platform also puts your message in front of their eyes at the time when they\u2019re most likely to engage. Lastly, Twitter charges based on engagement, which can save money. With just one click, you can reap a low-cost conversion.<\/p>\n

Few other marketing tools are organized like Twitter, so you\u2019ll want to determine which type of ad corresponds to your end goal. Check out your options below:<\/p>\n

Promoted Tweets<\/strong><\/p>\n

If you\u2019re promoting a property or unit, your best bet may be a Promoted Tweet. Promoted Tweets integrate seamlessly into users\u2019 timelines amongst non-ad tweets. Offer all of the information needed for a renter to make the decision about the unit online right now. <\/em>Include location, floor plan, cost, and a link for more info. Don\u2019t forget to add an image, which can boost your conversion rate by 306%!<\/p>\n

Promoted Videos<\/strong><\/p>\n

If you\u2019ve created an awesome apartment tour or a heart-wrenching tenant testimonial, Promoted Videos can place your short film in users\u2019 timelines. Promoted Videos increase users\u2019 intent to purchase by 28% compared to similar TV commercials.<\/p>\n

Promoted Trends<\/strong><\/p>\n

Another good alternative could be Promoted Trends. These hashtags begin or continue a conversation, making them ideal for single and reoccurring events such as your 4th<\/sup> of July pool party, resident referral contests, or Empire viewing parties. Hashtags generally don\u2019t sell products, but they\u2019re wonderful for engagement and exposure.<\/p>\n

Promoted Accounts<\/strong><\/p>\n

If you simply want to gain more followers and increase exposure for your brand, then you may find Promoted Accounts to be more useful. A Promoted Account is recommended as \u201cWho to Follow,\u201d based on similar accounts subscribed to by the users. This makes it particularly important to ensure that your profile provides specific details and thorough descriptions\u2014so that the right people are referred your way. Err on the side of too much detail rather than not enough.<\/p>\n

With any ad that you choose, be sure to keep the content fresh and the context timely and appropriate!<\/p>\n

Are Twitter ads a part of your Marketing Genius strategy? Tell the RentCafe community about your successes and the challenges that you\u2019ve encountered along the way.<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter can place your business on the screens of 288 million monthly active users. Well, that\u2019s its potential, anyway. If Twitter ads aren\u2019t a part of your Marketing Genius strategy, you\u2019re missing out on the opportunity to reach your Twitter customers on a platform that they interact with daily. What\u2019s worse, you\u2019re also missing out […]<\/p>\n","protected":false},"author":440,"featured_media":13068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[1115,62,758],"class_list":["post-13067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-marketing","tag-twitter"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Twitter can place your business on the screens of 288 million monthly active users. Well, that\u2019s its potential, anyway. 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