![\"JaneGriffith\"](\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2013\/11\/JaneGriffith-237x300.jpg\")
Property management company Tarragon Property Services casts a wider marketing net, executes the complete leasing process online and provides convenient online resident services\u2014all with RentCafe\u2122. The upshot is consistently near-full occupancy.<\/p>\n
Tarragon uses RentCafe, a full online leasing and resident services solution, to attract prospects to its apartment units in Washington state and execute the entire leasing process, including electronic signatures, in one stop. \u201cA great thing about RentCafe is having a Web interface that makes it really easy for prospects to see our available apartments, review floor plans, and complete the leasing process,\u201d said Jane Griffith, marketing manager for Tarragon\u2019s multifamily division. \u201cThe photos present our properties very attractively, and our site managers love that RentCafe is intuitive, easy to use, and fully integrated with our Yardi Voyager\u00ae<\/sup> property management and accounting system. When prospects fill out guest cards online, we eliminate paper and redundancy because we don\u2019t have to reenter a separate guest card into Voyager.\u201d<\/p>\n Griffith added, \u201cRentCafe also includes a resident portal. Once those prospects become residents, they like being able to pay rent online by credit card or checking account withdrawal, submit maintenance requests, and communicate with the office staff.\u201d Since adopting RentCafe, Griffith said, \u201cOur occupancy is way up. We\u2019re consistently at 96 to 98%, and sometimes 100%. RentCafe has absolutely played a role in that.\u201d<\/p>\n The mobile aspect of RentCafe gives Tarragon even more flexibility in its marketing and leasing. \u201cThere\u2019s a marvelous RentCafe mobile app that\u2019s designed for smartphones,\u201d Griffith said. \u201cI can be meeting with a prospect, pull out my phone and show any of our properties, and the prospect can apply for an apartment right from their own smartphone. It\u2019s a tremendous advantage in terms of time savings, convenience and efficiency.\u201d<\/p>\n