Yo, YotaPhone

The ‘YotaPhone’, a two-sided smartphone out of Russia, has been a topic of much tech chatter for the past few days. Industry buzz calls the development a surprise, as Russian technology developers have thus far kept a low profile in the mobile phone market. Will they profoundly impact our next generation of smartphones? With this new product, CEO Vladislav Martynov is trying to make an entrance and change the smartphone landscape via innovation, something he thinks has been missing from the market recently. Think your iPhone is boring? He agrees. Fighting back is event in the prototype phone design, which has a unique dual-screen, with one screen on each side of the device. The front of the phone has the traditional LCD screen and the back has an electronic-paper display (E-Ink) that’s black and white. This combination of screens supposedly offers a longer battery life (+50%) by dividing different information on each of them – the frontal one will allow working with apps, texts and calls, while the E-Ink side is designed for reading news and books, for reminders and calendar appointments, missed calls and other notifications. The electronic-paper side would be easier to read in sunlight, but would hardly affect the phone’s 2,100 mAh battery. Martynov believes that the prototype will be a success, commenting: “two years ago we were not so dependent on all the kinds of information we consume now, from Facebook and Twitter to news and other RSS feeds. The smartphone is now a window onto this virtual life, but today there’s a lot of disappointment when you miss information. Our electronic paper display with our applications will remove this irritation.” (BBC) Early reviews say there are some limitations to the E-Ink screen – it doesn’t accept touch input, relying...