Mapping the Future Apr22

Mapping the Future

With the excitement of spring and summer holidays ahead, most of us have in mind that the key to a great vacation is careful planning, research and a clear idea of where you want to go. Lifting a real estate company out of individual spreadsheets and into collaborative systems is a very different kind of adventure, but mapping out the steps in the process and knowing what results you need are no less critical to having a successful experience. Going Digital Without Hiring Engineers Many real estate companies in Asia Pacific, and elsewhere globally, are starting their journey toward mining the data from their team activities and customer experience with systems that look much the same as what they had been using in the 1990s. This can put property firms at a disadvantage as they expand into new markets or try to ramp up growth. With online analytics now common in finance, ecommerce and other firms, more real estate companies are looking for ways to get accurate, real time data on their businesses, but get put off by the challenge of adopting new systems, Bernie Devine, regional director for Asia at Yardi, explains. “Our message for them is that the benefits are worth the pain, and there really isn’t that much pain anymore.” Devine indicates that that while systems like Yardi’s, which allow real estate firms to manage their leasing, track building maintenance and link their financial reporting directly to the front end of their businesses, are built by teams of programmers, implementing them does not require technical knowledge. “The key to getting your business online is having a clear understanding of how each step of each process works and being able to map those steps out,” Devine said. After having helped scores of...