As the year begins and a new administration takes office, senior housing providers are gearing up for change. While a certain amount of anxiety is to be expected, according to George Yedinak from Senior Housing News, many of the developments that will take place over the next twelve months merely build upon preexisting circumstances. “While operators, owners, and others will be reacting to possibly dramatic changes,” he writes, “some senior living issues that have been top of mind for years show no signs of abating.” Occupancy and Oversupply According to the National Investment Center for Seniors Housing and Care, nursing home occupancy remained flat through the end of 2016 even as the number of units in development continued to rise. That trend will likely continue across all types of senior care well into 2017. With the pool of potential residents unable to match supply, even well-established providers may find themselves “protecting their turf.” “New supply could affect everything from rents to marketing budgets and wages,” writes Yedinak. “Developers looking to build, or buyers on the hunt for good opportunities, will feel even more pressure to judge the supply-demand forces in a given market.” Although consumer purchasing power has steadily increased over the last year, increasing pressure from new supply will undermine rent escalation. As a result, says Yedinak, any rent increases in competitive markets will likely hover around two to three percent rather than the standard three to four percent. “Getting rents right will be even more of a balancing act than usual in 2017,” he warns, adding that operators should be aware of the “steady drumbeat within the industry to cease discounting altogether and increase pricing transparency, to meet consumer expectations.” Staffing Shortfalls For the last few years, workforce woes have plagued senior...