In Renters’ Wallets...

We’ve all heard that renters are interested in smart home devices. How much are they willing to pay for them, though? We dive into the 2020 National Multifamily Housing Council (NMHC) & Kingsley Apartment Resident Preferences Survey to find out. What renters value is determined by how much they are willing to pay. The Resident Preferences Survey set out to put a monthly price on smart home features that renters crave. Nearly 373,000 renters living in 5,336 communities across the U.S. submitted their opinions on desired gadgets and pricing. The 2020 report is the largest compilation of apartment resident insights to date. Let’s take a look at which smart home features are most valuable to renters. Most Valued Smart Home Features All valuable smart home gadgets are connected to the internet of things (IoT). It takes more than internet connection for renters to value a gadget. The survey reveals that the most valuable smart home features are those that offer a combination of benefits in a single gadget. One of the most valuable smart home features makes the unit more comfortable, functional, and healthy. Survey respondents are willing to pay $36 for smart or dynamic glass. The technology helps to moderate indoor temperatures. It also reduces glare on display surfaces like televisions and tablets. Additionally, the dynamic glass promotes better health by blocking harmful light rays from the sun. Smart locks are the second most valuable. This product also multitasks: it offers the convenience of keyless entry as well as a layer of security. Most smartphones are protected with face recognition, fingerprint scanners, or PINs. An authorized user must be present to unlock the phone and then use an app on the smartphone to manage the lock to the unit. Renters are willing to...