Little makes us happier than hearing about a client’s success with one of our products. Unless that same client is experiencing success with three of our products! We recently had exactly that happen when we sat down to chat with Belinda Torres and Heather Palmer of Continental Realty Corporation (CRC) about their experience with RentCafe. It turned out that CRC wasn’t just getting positive results and feedback from using RentCafe, the company was also seeing measurable returns by extending its marketing platform with both RentCafe CRM and RentCafe Reach. Keep reading to see how CRC improved their online presence, lead tracking and organic traffic with a suite of integrated marketing solutions. Meet CRC CRC was founded in 1960. Headquartered in Baltimore, it’s a full-service multifamily and commercial real estate investment and management company. It uses Yardi software to manage a diversified portfolio featuring nearly 10,000 apartment homes and retail centers consisting of more than 3.5 million square feet of space. Better Websites Before adopting RentCafe, CRC had a corporate website that hadn’t been redesigned in a decade and didn’t have individual property websites. “There wasn’t any SEO value,” said Torres, corporate marketing director at CRC. “Keywords and alt tags weren’t being utilized. There was nothing to help a prospective resident find us.” CRC used RentCafe to create marketing websites for every multifamily property in its portfolio. CRC also uses COMMERCIALCafé to create websites for its commercial properties. “The websites that we have now are attractive. Photos and tours are what people want to see, and we’ve been able to give that to them with RentCafe,” said Torres. The sites are mobile-friendly and allow the marketing team to upload videos and custom content for each community. Applicants can apply online and receive and submit all...