{"id":61383,"date":"2026-09-23T06:49:36","date_gmt":"2026-09-23T13:49:36","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=61383"},"modified":"2026-09-23T08:28:12","modified_gmt":"2026-09-23T15:28:12","slug":"how-the-living-sector-is-navigating-the-opportunities-and-barriers-of-tech-ai-data","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/en-gb\/how-the-living-sector-is-navigating-the-opportunities-and-barriers-of-tech-ai-data\/","title":{"rendered":"How the Living Sector Is Navigating the Opportunities and Barriers of Tech, AI &amp; Data"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1080\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?w=1921\" alt=\"How the Living Sector Is Navigating the Opportunities and Barriers of Tech, AI &amp; Data\" class=\"wp-image-61391\" style=\"width:400px\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg 1921w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?resize=768,432 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?resize=1536,864 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/LD-Event_Sept_Image-2.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/figure><\/div>\n\n\n<p>At this year\u2019s <a href=\"https:\/\/www.resilivingevent.com\/\" data-type=\"link\" data-id=\"https:\/\/www.resilivingevent.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LD Events Living UK Conference<\/a>, a panel discussion moderated by Dominic Grace, principal at <a href=\"https:\/\/www.linkedin.com\/company\/dominic-grace-limited\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dominic Grace Limited<\/a>, brought together four of the sector&#8217;s leading voices to explore the role of technology, artificial intelligence and data in transforming the living sector.<\/p>\n\n\n\n<p>The panel featured:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Justin Harley, senior director at <a href=\"https:\/\/www.yardi.com\/en-gb\" target=\"_blank\" rel=\"noreferrer noopener\">Yardi<\/a><\/li>\n\n\n\n<li>Dan Smith, chief business officer at <a href=\"https:\/\/verbflow.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verbflow.AI<\/a><\/li>\n\n\n\n<li>Ami Kotecha, co-founder and president at <a href=\"https:\/\/www.amropartners.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amro Partners<\/a><\/li>\n\n\n\n<li>Mark Seaman, senior director at <a href=\"https:\/\/www.samsung.com\/uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Samsung<\/a><\/li>\n\n\n\n<li>Richard Donnell, executive director at <a href=\"https:\/\/www.zoopla.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoopla<\/a><\/li>\n<\/ul>\n\n\n\n<p>The session, titled <em>&#8220;Tech, AI &amp; Data in the Living Sector&#8221;<\/em>, challenged the panel to look beyond the industry&#8217;s growing enthusiasm for AI and instead address the practical, cultural and commercial realities of implementation. Four key themes shaped the discussion:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-adoption-a-sector-that-moves-slowly\">1. Adoption: A Sector That Moves Slowly<\/h2>\n\n\n\n<p>Grace opened the discussion by posing a question that sits at the heart of the sector&#8217;s technology challenge &#8211; why, given the volume of innovation available, has the living sector been so slow to adopt? Smith offered a candid assessment, reflecting on two distinct phases in Verbflow.AI&#8217;s go-to-market experience. The first phase was relatively straightforward \u2013 early adopters who recognised the opportunity and moved quickly. The second, he noted, has proven far more demanding, observing that <em>&#8220;right now we&#8217;re in the phase where everybody wants to check case studies, they want to see the exact ROI, they&#8217;re much more in depth in terms of the processes.&#8221;<\/em><\/p>\n\n\n\n<p>Smith acknowledged the inherent tension in selling a product that automates workflows to the very people whose roles those workflows sustain. He noted that he frequently finds himself pitching to leasing managers whose entire teams sit behind them. His view is that \u201c<em>it&#8217;s just going to take time to evolve.&#8221;<\/em><\/p>\n\n\n\n<p>Harley was direct in his diagnosis. He argued that <em>&#8220;what has stopped the industry doing this is the industry itself \u2013 \u201cit&#8217;s a cultural challenge.&#8221;<\/em> His observation that boardroom culture is the single biggest barrier to technology adoption, not just in real estate, but across industries \u2013 which drew broad agreement from the panel.<\/p>\n\n\n\n<p>And the signal that a business lacks genuine data culture? <em>&#8220;If you hear people in your business saying things like, &#8216;we don&#8217;t trust the data,&#8217; or, &#8216;let me just get that spreadsheet&#8217; \u2013 you do not have a data culture.&#8221;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-data-the-foundation-that-cannot-be-skipped\">2. Data: The Foundation That Cannot Be Skipped<\/h2>\n\n\n\n<p>Kotecha offered a compelling perspective on why data infrastructure is the non-negotiable precondition for any meaningful AI strategy. As an integrated investor, developer and manager, Amro has taken the deliberate step of building a proprietary intelligence platform \u201cAmroIQ\u201d to mine and contextualise its own data. Her reasoning was clear \u2013 <em>\u201cgenerative AI has made a general-purpose technology available to all of us \u2013 and the word general is really important in this because there are so many applications of it.&#8221;<\/em> For Amro, the priority has not been chasing the technology itself, but identifying where its own proprietary data creates the greatest competitive return.<\/p>\n\n\n\n<p>Kotecha was equally measured about the temptation to follow the crowd, cautioning that <em>&#8220;there&#8217;s a lot of FOMO that&#8217;s created \u2013 everybody wants to have an AI-enabled product or solve a pain point using AI.&#8221;<\/em> Her counsel was instead to start with a single use-case improvement and treat the current moment as the beginning of a longer transformation. <em>&#8220;I think this is not going to be the same company we are today in a few years, and this is the start of that process.&#8221;<\/em><\/p>\n\n\n\n<p>Seaman reinforced the importance of granular data capture in unlocking real operational value, specifically in the context of energy management. He argued that moving beyond annual, aggregated building data to AI-monitored submetering at unit level is what enables operators to demonstrate genuine savings to boards. The framing matters \u2013 once you can quantify savings with actual figures, &#8220;it becomes much more of an OpEx conversation.&#8221; Therefore, when properly captured and analysed, the data does the persuading.<\/p>\n\n\n\n<p>Richard Donnell of Zoopla offered a counterpoint on data volume. His view was direct \u2013 \u201c<em>there is too much data out there.&#8221;<\/em> The priority, he argued, is not more data but better data \u2013 particularly in understanding individual consumers, rather than aggregating signals at the market level. Zoopla&#8217;s focus has shifted accordingly, from generating high volumes of leads to delivering richer consumer insight to their developer and operator clients. The direction of travel is towards personalisation, and the data strategy must follow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-build-vs-buy-the-case-for-integration\">3. Build vs. Buy: The Case for Integration<\/h2>\n\n\n\n<p>The panel gave meaningful attention to the question of interoperability \u2013 the degree to which technology systems are open to integration versus closed to it. Smith was candid about the landscape: not all property management systems are built with openness in mind, and those that are not create material obstacles to innovation. His characterisation of closed systems as <em>&#8220;walled gardens&#8221;<\/em> (content to guard legacy revenue models at the expense of client outcomes) prompted visible recognition from the room.<\/p>\n\n\n\n<p>The contrast, in Smith&#8217;s experience, is clear. <em>&#8220;The ones that are performing really well in terms of our integration are the ones that are completely open and are saying, &#8216;work within it, this is going to benefit the client&#8217;.&#8221;<\/em> For operators and investors considering their technology architecture, the message is direct \u2013 an open, interoperable stack is not merely a technical preference, it is a commercial and strategic one.<\/p>\n\n\n\n<p>Kotecha&#8217;s decision to build proprietary capability rather than rely entirely on external vendors reflects a different expression of the same principle. As a fully vertically integrated business, she explained, the data Amro generates across investment, development and management is uniquely valuable. Furthermore, the build decision stemmed from the conviction that the real competitive advantage lies in how that data is mined and contextualised. As she put it, <em>&#8220;it&#8217;s a fantastic opportunity for every company to decide for themselves where they&#8217;re going to get the most return.&#8221;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-culture-the-barrier-that-technology-cannot-fix\">4. Culture: The Barrier That Technology Cannot Fix<\/h2>\n\n\n\n<p>The panel returned repeatedly to the question of culture \u2013 not as a soft afterthought, but as the primary constraint on the sector&#8217;s ability to realise the value of AI and data investment. Harley was emphatic that the technology is not the problem (it is available), the obstacle is whether the boardroom is open to it. He cited a conversation with a new CEO of an Irish REIT who arrived with a clear mandate: <em>\u201cdata is the north star.\u201d<\/em> The cultural shift that followed in the business (staff taking pride in data accuracy, treating incomplete records as something to be corrected rather than worked around), illustrated what genuine data culture looks like in practice.<\/p>\n\n\n\n<p>Smith acknowledged the human dimension directly, recognising the difficulty of selling workflow automation to teams whose roles those workflows currently sustain. His response was honesty about what the technology can do, paired with patience about the time it takes to shift perceptions.<\/p>\n\n\n\n<p>Donnell&#8217;s closing reflection offered a useful grounding. Having spent two decades working in data businesses within the property sector, his view was that the problem of data quality and trust is not new \u2013 and that the answer lies less in more sophisticated tools and more in a fundamental commitment to getting the basics right.<\/p>\n\n\n\n<p>The shift the sector needs isn&#8217;t technological, but behavioural. Organisations that treat data as a strategic asset, not a reporting inconvenience, will be the ones that extract real value from the AI tools being deployed on top of it.<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To understand how Yardi can help support your residential activities and future-proof your operations with a <a href=\"https:\/\/www.yardi.com\/en-gb\/market\/residential\/\" data-type=\"link\" data-id=\"https:\/\/www.yardi.com\/en-gb\/market\/residential\/\">connected real estate platform<\/a>, speak to a <a href=\"https:\/\/www.yardi.com\/en-gb\/form\/residential-demo\/market\/residential\/\" data-type=\"link\" data-id=\"https:\/\/www.yardi.com\/en-gb\/form\/residential-demo\/market\/residential\/\">member of our team<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.yardi.com\/en-gb\/form\/residential-demo\/market\/residential\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Book a demo<\/mark><\/a><\/div>\n<\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>At this year\u2019s LD Living UK conference, a panel discussion moderated by Dominic Grace, principle at Dominic Grace Limited, brought together four of the sector&#8217;s leading voices to explore the role of technology.<\/p>\n","protected":false},"author":3255,"featured_media":61391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3497,3456],"tags":[3487],"class_list":["post-61383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-to-rent","category-residential","tag-homepage-hero"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Learn key insights from the LD Events Living UK panel on Tech, AI &amp; 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