{"id":51637,"date":"2026-02-11T15:41:50","date_gmt":"2026-02-11T15:41:50","guid":{"rendered":"https:\/\/www.yardi.co.uk\/?p=18413"},"modified":"2026-03-10T15:26:18","modified_gmt":"2026-03-10T15:26:18","slug":"build-to-rent-leasing-excellence-schemes-raising-the-bar","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/en-gb\/build-to-rent-leasing-excellence-schemes-raising-the-bar\/","title":{"rendered":"Build to Rent Leasing Excellence: Schemes Raising the Bar"},"content":{"rendered":"<p>Build to Rent has long positioned itself as more than a housing solution. Increasingly, it is delivering a leasing experience that renters recognise and value from the very first interaction. The latest <a href=\"https:\/\/www.sayproperty.co.uk\/heresay-benchmark\" target=\"_blank\" rel=\"noreferrer noopener\">hereSAY Leasing Benchmark Report<\/a> provides a comprehensive assessment of leasing performance across the sector.<\/p>\n<p>This year, hereSAY evaluated more than 100 BTR schemes across 40+ operators, completing over 1,500 in-person viewings to assess the end-to-end prospect journey \u2013 from initial enquiry through to final decision.<\/p>\n<p>As hereSAY notes, <em>\u201cwhile the top 10 schemes and top 5 operators represent a wide range of locations, brands and operating models, their performance is driven by a remarkably consistent set of behaviours.\u201d<\/em> These behaviours are not shaped by sales scripts or standardised tours, but by operational discipline and a service-led approach.<\/p>\n<p>High \u2011performing BTR schemes consistently build quick rapport, tailor conversations to each prospect, deliver confident and relevant viewings, clearly communicate value and policies, and follow up promptly and personally to maintain momentum. Together, these behaviours demonstrate how consistency, service quality and effective follow\u2011up underpin leasing excellence. The benchmark results reinforce BTR\u2019s leadership position. Across all sectors measured \u2013 Build to Rent, Co-Living, Purpose Built Student Accommodation (PBSA) and Single-Family Housing (SFH),<\/p>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>BTR achieves the highest overall benchmark score at 78%<\/li>\n<li>Outperforming Co-Living (75%)<\/li>\n<li>PBSA (69%) &amp; SFH (62%)<\/li>\n<\/ul>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" class=\"wp-image-18414 size-full\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/UK_hereSAY-Leasing-Benchmark-Report_29688_Graph-1.png\" alt=\"hereSAY benchmark average graph\" \/><\/figure>\n<\/div>\n<p>This performance reflects sustained strength across the entire leasing journey, rather than excellence at a single touchpoint.<\/p>\n<p>Congratulations to Yardi clients \u2013<a href=\"https:\/\/www.getliving.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Get Living<\/a>, <a href=\"https:\/\/www.ilivearound.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ila<\/a>, <a href=\"https:\/\/cortland.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cortland<\/a>, <a href=\"https:\/\/thisisvertus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vertus<\/a>, <a href=\"https:\/\/www.dandara.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dandara<\/a> and <a href=\"https:\/\/www.greystar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greystar<\/a>, for their outstanding performance. Their results demonstrate what is possible when service quality, operational consistency and effective follow-up are fully aligned. This success is built on a strong operational foundation. The report makes it clear that a great leasing experience comes not from volume or scripts, but by time, consistency and clarity. High-performing BTR schemes benefit from operations that reduce friction, support timely follow-up and enable leasing teams to focus on meaningful, human interactions. When supported by tech in the background, teams are positioned to deliver the level of service modern renters expect.<\/p>\n<h2 id=\"h-strong-services-set-the-tone\" class=\"wp-block-heading\">Strong Services Set the Tone<\/h2>\n<p>The report also highlights significant progress in the Pre-Viewing Experience, with BTR recording rapid improvement from 66% in 2022 to 86% in 2024. This uplift reflects increased investment in technology platforms that support more efficient enquiry handling, automated responses and streamlined booking processes.<\/p>\n<p>As digital capability across the sector has matured, efficient enquiry management is no longer a differentiator \u2013 it is a baseline expectation. Continued adoption of integrated systems and AI-enabled tools is expected to further enhance performance at this early stage of the leasing journey. Across rental models, performance at the pre-viewing stage is consistently strong:<\/p>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Build to Rent leads at 86%<\/li>\n<li>Single Family Housing follows closely at 85%<\/li>\n<li>Co-Living records 83%<\/li>\n<li>Purpose Built Student Accommodation achieves 78%<\/li>\n<\/ul>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" class=\"wp-image-18418 size-full\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/UK_hereSAY-Leasing-Benchmark-Report_29688_Graph-2_0acb60.png\" alt=\"Pre-viewing experince graph\" \/><\/figure>\n<\/div>\n<p>While early-stage performance is increasingly competitive across the market, the benchmark shows that the strongest operators distinguish themselves by how effectively they sustain this experience beyond first contact \u2013 maintaining responsiveness, clarity and consistency as prospects progress through the leasing journey.<\/p>\n<h2 id=\"h-delivering-on-the-viewing-experience\" class=\"wp-block-heading\">Delivering on the Viewing Experience<\/h2>\n<p>As prospects progress from initial enquiry to in-person interaction, differences in leasing performance become more pronounced.<\/p>\n<p>Within the Viewing Experience, performance varies across rental models:<\/p>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Build to Rent records a score of 74%<\/li>\n<li>Outperforming Co-Living at 70%<\/li>\n<li>Significantly exceeding Single-Family Housing, which scores 56%.<\/li>\n<li>Whilst PBSA performs strongly at 77%, reflecting established tour structures and presentation standards.<\/li>\n<\/ul>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" class=\"wp-image-18419 size-full\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/UK_hereSAY-Leasing-Benchmark-Report_29688_Graph-3.png\" alt=\"Viewing experience graph\" \/><\/figure>\n<\/div>\n<p>For BTR, this stage underscores the importance of well-prepared leasing teams and consistent on-site delivery. Clear communication, confident presentation and a structured yet flexible approach to viewings plays a critical role in setting expectations and building early confidence with prospective residents.<\/p>\n<h2 id=\"h-follow-up-that-builds-trust\" class=\"wp-block-heading\">Follow-Up That Builds Trust<\/h2>\n<p>Post-viewing follow-up continues to emerge as one of the most decisive stages in the leasing journey and one where build to rent has made significant progress. Over the past four years, the Post-Viewing Experience score for BTR has improved from 66% to 85%, reflecting increased operational focus and more consistent follow-up practices across the sector.<\/p>\n<p>BTR now leads this stage of the journey with an 85% score, well ahead of:<\/p>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Co-Living (69%)<\/li>\n<li>Single Family Housing (68%)<\/li>\n<li>PBSA, which trails at 31%<\/li>\n<\/ul>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" class=\"wp-image-18420 size-full\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/UK_hereSAY-Leasing-Benchmark-Report_29688_Graph-4_a8bab1.png\" alt=\"post-viewing experience \" \/><\/figure>\n<\/div>\n<p>This performance gap underscores the impact of timely, thoughtful communication after the viewing. Consistent follow-up not only maintains momentum but also reinforces trust, clarity and confidence at a critical decision point. Strong post-viewing engagement signals professionalism, reliability and respect for the prospect\u2019s time \u2013 all key drivers of leasing success.<\/p>\n<h2 id=\"h-consistency-drives-confidence\" class=\"wp-block-heading\">Consistency Drives Confidence<\/h2>\n<p>By the final stage of the leasing journey, the cumulative impact of the experience becomes clear.<\/p>\n<p>In the Final Thoughts assessment:<\/p>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Build to Rent again leads with a score of 79%<\/li>\n<li>Ahead of Co-Living (78%)<\/li>\n<li>PBSA (76%)<\/li>\n<li>Single Family Housing, which trails at 56%<\/li>\n<\/ul>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" class=\"wp-image-18421 size-full\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/UK_hereSAY-Leasing-Benchmark-Report_29688_Graph-5.png\" alt=\"final thoughts graph\" \/><\/figure>\n<\/div>\n<p>BTR also demonstrates strong performance across key supporting categories, including:<\/p>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Building and Apartment Presentation (91%)<\/li>\n<li>Brand and Marketing (75%)<\/li>\n<li>Incentives and Value for Money (76%)<\/li>\n<\/ul>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" class=\"wp-image-18422 size-full\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/UK_hereSAY-Leasing-Benchmark-Report_29688_Graph-6_4ec686.png\" alt=\"hereSAY leasing benchmark graph\" \/><\/figure>\n<\/div>\n<p>This level of consistency across both experiential and supporting measures reinforces prospect confidence and significantly strengthens the likelihood of recommendation \u2013 a critical indicator of long-term leasing success and brand trust.<\/p>\n<h2 id=\"h-the-role-of-time-teams-amp-technology\" class=\"wp-block-heading\">The Role of Time, Teams &amp; Technology<\/h2>\n<p>The hereSAY benchmark reinforces a critical notion \u2013 <em>Great service doesn\u2019t come from scripts. It comes from time \u2013 and great tech gives teams that time.<\/em><\/p>\n<p>The report shows that the highest-performing schemes deliver stronger human engagement throughout the leasing journey, building rapport through needs-led conversations, communicating value with confidence and following up in a timely manner.<\/p>\n<p>This level of performance is further enabled by operational foundations that remove friction from the leasing process. Integrated systems and streamlined workflows allow on-site teams to spend less time on administration and more time focused on meaningful interactions with prospective residents \u2013 highlighting a build to rent sector that continues to mature and lead, with operators setting increasingly high standards for service quality across the rental market.<\/p>\n<p>For a deeper look at the data, insights and comparative performance across rental models, download the full <a href=\"https:\/\/www.sayproperty.co.uk\/heresay-benchmark\">hereSAY Leasing Benchmark Report<\/a> and explore what defines leasing excellence today.<\/p>\n<div class=\"wp-block-spacer\" style=\"height: 29px;\" aria-hidden=\"true\"><\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.yardi.co.uk\/about-us\/request-information\/\">Contact Us<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Build to Rent is outperforming other rental models in the hereSAY Leasing Benchmark Report &amp; what defines leasing excellence.<\/p>\n","protected":false},"author":3255,"featured_media":51739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3497,3456,3457],"tags":[],"class_list":["post-51637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-to-rent","category-residential","category-student-housing-en-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta 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