{"id":51570,"date":"2024-06-27T11:49:54","date_gmt":"2024-06-27T11:49:54","guid":{"rendered":"https:\/\/www.yardi.co.uk\/?p=16652"},"modified":"2026-03-10T15:26:27","modified_gmt":"2026-03-10T15:26:27","slug":"elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/","title":{"rendered":"Elevate Your Build to Rent Brand with Yardi’s RentCafe Marketing Websites"},"content":{"rendered":"

In the competitive build to rent (BTR) sector, having a compelling online presence is essential for attracting and retaining tenants. Yardi’s RentCafe marketing websites are tailored to meet this need, offering high-performance websites designed for speed, accessibility and user engagement.<\/p>\n

As 42% of Gen Z renters<\/a> are finding properties through search engines, you need a website that can deliver the essential information, visual floorplans, schedule tours and connect 24\/7 and provide better SEO functionality so you can get your developments seen.<\/p>\n

Here\u2019s how RentCafe marketing websites<\/a> can transform your property marketing efforts:<\/p>\n

Engaging and Configurable Themes<\/h2>\n

Yardi provides a variety of responsive templates that are easy to configure, helping you to visualise and promote your brand effectively. These templates come equipped with essential tools such as SEO functionality and CTAs (click to action buttons), seamlessly integrating with Yardi\u2019s CRM solutions to capture leads efficiently.<\/p>\n

Improve your Performance Score<\/h2>\n

Websites need to be quick, accessible and search engine optimised to compete with the growing BTR market. Performance scores test the performance of a website and give it a score rating from 0 to 100. This performance score is calculated by combining several different performance metrics. Yardi\u2019s RentCafe marketing websites can help you improve your lighthouse score by creating fast, dynamic and SEO friendly sites. Here\u2019s an example:<\/p>\n

With a third-party website –<\/strong><\/p>\n

\n
\"Third<\/figure>\n<\/div>\n

With Yardi RentCafe Marketing Websites \u2013<\/strong><\/p>\n

\n
\"Yardi<\/figure>\n<\/div>\n

As you can see, with Yardi\u2019s marketing websites<\/a>, U by Urbeo were able to increase their score and achieve 100% performance.<\/p>\n

Immersive Property Details<\/h2>\n

Interactive site maps, area maps and detailed amenity information encourages prospective renters to explore all aspects of your property. This feature helps in showcasing the unique selling points of your community, making it more attractive to potential tenants.<\/p>\n

\n
\"ila<\/a>
ila HAIRPIN HOUSE<\/em><\/figcaption><\/figure>\n<\/div>\n

<\/a><\/p>\n

Live Unit Availability<\/h2>\n

With the floor plan assistant, prospects can find their ideal apartment by viewing photos, videos and 3D tours of available units. This interactive feature ensures that searchers have a clear and engaging experience when selecting their future home.<\/p>\n

Effortless Tour Scheduling<\/h2>\n
\n
\"BTR<\/figure>\n<\/div>\n

Prospects can easily book tours through the website with appointments instantly appearing in your calendars. Automated communications confirm dates and times, simplifying the scheduling process and enhancing the prospect\u2019s experience.<\/p>\n

Effective Call to Action<\/h2>\n

Utilise unique features such as nudge marketing and pre-configured call to actions to guide prospects through their journey and increase conversions. The “find my home” feature gamifies the search process, making it more engaging and enjoyable.<\/p>\n

Convenient Online Applications<\/h2>\n

Prospective renters can complete applications on any device, ensuring a paperless and hassle-free experience. This feature simplifies the application process, making it accessible and efficient for all users.<\/p>\n

24\/7 Prospect Engagement<\/h2>\n
\n
\"BTR<\/figure>\n<\/div>\n

Provide 24\/7 support via live agent chat, text, and email, ensuring that you can engage with prospects at any time. All communication details are automatically integrated into the CRM dashboard, keeping you organised and responsive.<\/p>\n

Enhance the BTR Journey with Yardi\u2019s RentCafe Marketing Websites<\/h2>\n

Yardi\u2019s RentCafe marketing websites<\/a> offer a comprehensive solution for build to rent properties, enhancing your online presence and streamlining the marketing process. By leveraging these tools, you can attract more prospects, improve engagement and convert leads into leases effectively.<\/p>\n

\n
See how Yardi can help elevate your BTR brand<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In the competitive build to rent (BTR) sector, having a compelling online presence is essential for attracting and retaining tenants. Yardi’s RentCafe marketing websites are tailored to meet this need, offering high-performance websites designed for speed, accessibility and user engagement. As 42% of Gen Z renters are finding properties through search engines, you need a […]<\/p>\n","protected":false},"author":897,"featured_media":16664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3497,3456],"tags":[],"class_list":["post-51570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-to-rent","category-residential"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Discover how Yardi's residential software and RentCafe marketing websites can transform your property marketing efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevate Your Build to Rent Brand with Yardi's RentCafe Marketing Websites\" \/>\n<meta property=\"og:description\" content=\"Discover how Yardi's residential software and RentCafe marketing websites can transform your property marketing efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-27T11:49:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T15:26:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2024\/06\/BTR-Marketing-Websites-Blog-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Swords\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Swords\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/\",\"name\":\"Elevate Your Build to Rent Brand with Yardi's RentCafe Marketing Websites - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2024\/06\/BTR-Marketing-Websites-Blog-Image.jpg\",\"datePublished\":\"2024-06-27T11:49:54+00:00\",\"dateModified\":\"2026-03-10T15:26:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/7a19fe01557b38dc49cd43cba34ecd00\"},\"description\":\"Discover how Yardi's residential software and RentCafe marketing websites can transform your property marketing efforts.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2024\/06\/BTR-Marketing-Websites-Blog-Image.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2024\/06\/BTR-Marketing-Websites-Blog-Image.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Elevate Your Build to Rent Brand with Yardi\u2019s RentCafe Marketing Websites\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Elevate Your Build to Rent Brand with Yardi’s RentCafe Marketing Websites\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/7a19fe01557b38dc49cd43cba34ecd00\",\"name\":\"Sophie Swords\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Sophie-Swords-Headshot.jpg?w=96\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Sophie-Swords-Headshot.jpg?w=96\",\"caption\":\"Sophie Swords\"},\"description\":\"As Yardi\u2019s senior marketing writer for international content, Sophie draws on her journalism and copywriting experience to transform complex real estate and technology topics into accessible, on brand narratives that connect with global audiences.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/sophie-ashwood\/\"],\"url\":\"https:\/\/www.yardi.com\/blog\/en-gb\/author\/sophie-swords\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"Discover how Yardi's residential software and RentCafe marketing websites can transform your property marketing efforts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/","og_locale":"en_GB","og_type":"article","og_title":"Elevate Your Build to Rent Brand with Yardi's RentCafe Marketing Websites","og_description":"Discover how Yardi's residential software and RentCafe marketing websites can transform your property marketing efforts.","og_url":"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/","og_site_name":"Yardi Blog","article_published_time":"2024-06-27T11:49:54+00:00","article_modified_time":"2026-03-10T15:26:27+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2024\/06\/BTR-Marketing-Websites-Blog-Image.jpg","type":"image\/jpeg"}],"author":"Sophie Swords","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sophie Swords","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/","url":"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/","name":"Elevate Your Build to Rent Brand with Yardi's RentCafe Marketing Websites - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2024\/06\/BTR-Marketing-Websites-Blog-Image.jpg","datePublished":"2024-06-27T11:49:54+00:00","dateModified":"2026-03-10T15:26:27+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/7a19fe01557b38dc49cd43cba34ecd00"},"description":"Discover how Yardi's residential software and RentCafe marketing websites can transform your property marketing efforts.","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2024\/06\/BTR-Marketing-Websites-Blog-Image.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2024\/06\/BTR-Marketing-Websites-Blog-Image.jpg","width":1200,"height":800,"caption":"Elevate Your Build to Rent Brand with Yardi\u2019s RentCafe Marketing Websites"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/en-gb\/elevate-your-build-to-rent-brand-with-yardis-rentcafe-marketing-websites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Elevate Your Build to Rent Brand with Yardi’s RentCafe Marketing Websites"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/7a19fe01557b38dc49cd43cba34ecd00","name":"Sophie Swords","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Sophie-Swords-Headshot.jpg?w=96","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/Sophie-Swords-Headshot.jpg?w=96","caption":"Sophie Swords"},"description":"As Yardi\u2019s senior marketing writer for international content, Sophie draws on her journalism and copywriting experience to transform complex real estate and technology topics into accessible, on brand narratives that connect with global audiences.","sameAs":["https:\/\/www.linkedin.com\/in\/sophie-ashwood\/"],"url":"https:\/\/www.yardi.com\/blog\/en-gb\/author\/sophie-swords\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2024\/06\/BTR-Marketing-Websites-Blog-Image.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/posts\/51570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/users\/897"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/comments?post=51570"}],"version-history":[{"count":1,"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/posts\/51570\/revisions"}],"predecessor-version":[{"id":52043,"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/posts\/51570\/revisions\/52043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/media\/16664"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/media?parent=51570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/categories?post=51570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/en-gb\/wp-json\/wp\/v2\/tags?post=51570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}