{"id":17523,"date":"2025-03-21T16:09:44","date_gmt":"2025-03-21T16:09:44","guid":{"rendered":"https:\/\/www.yardi.co.uk\/?p=17523"},"modified":"2026-03-10T15:26:22","modified_gmt":"2026-03-10T15:26:22","slug":"elevating-the-resident-experience-insights-from-the-uks-top-btr-schemes","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/en-gb\/elevating-the-resident-experience-insights-from-the-uks-top-btr-schemes\/","title":{"rendered":"Elevating the Resident Experience: Insights from the UK&#8217;s Top BTR Schemes\u00a0"},"content":{"rendered":"<p>The UK Build to Rent (BTR) sector continues to thrive, in no small part due to its reputation for delivering exceptional resident experiences. The <a href=\"https:\/\/www.sayproperty.co.uk\/heresay-benchmark\">hereSAY BTR mystery shopping benchmark report 2025<\/a> provides valuable insights into how leading BTR schemes are achieving operational excellence and resident satisfaction. Notably, six of the ten benchmark schemes from the report have leveraged Yardi\u2019s BTR suite of solutions to underpin their success.<\/p>\n<h2 id=\"h-key-challenges-in-the-leasing-journey-nbsp\" class=\"wp-block-heading\"><strong>Key Challenges in the Leasing Journey\u00a0<\/strong><\/h2>\n<p>The report highlights two critical areas where BTR operators often face challenges:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Unanswered Enquiries:<\/strong>\u202fPotential residents frequently experience delays in receiving responses to their enquiries, whether via phone or website forms. This oversight can significantly impact conversion rates.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Undervalued Offerings:<\/strong>\u202fDuring property viewings, leasing teams sometimes fail to consistently highlight the value-added benefits included in the rent, such as gym access, community events, and on-site maintenance. This can diminish the perceived value for money.<\/li>\n<\/ul>\n<h2 id=\"h-achieving-success-data-driven-insights-amp-targeted-action-nbsp\" class=\"wp-block-heading\"><strong>Achieving Success: Data-Driven Insights &amp; Targeted Action<\/strong><\/h2>\n<p>The report showcases how top-performing BTR schemes address these challenges by leveraging data-driven insights and implementing targeted improvements. For instance, by focusing on prompt enquiry management and effectively communicating the full value proposition of their offerings, these schemes have seen significant improvements in resident satisfaction and operational efficiency.<\/p>\n<blockquote class=\"wp-block-quote has-text-align-right has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><em>\u201cI was informed about the on-site maintenance team and how to arrange for issues to get resolved. I felt the property offered great value for money\u2026and the communal spaces were well-maintained and clean.\u201d \u2013 <a href=\"https:\/\/www.sailmakers-london.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sailmakers<\/a><\/em><\/p>\n<\/blockquote>\n<h2 id=\"h-the-results-a-dramatic-improvement-nbsp\" class=\"wp-block-heading\"><strong>The Results: A Dramatic Improvement<\/strong><\/h2>\n<p>One notable example from the report demonstrates how a BTR portfolio achieved a remarkable increase in its average total score, rising from <strong>77%<\/strong> to <strong>95% <\/strong>within just three months. This outcome underscores the impact of identifying and addressing operational inefficiencies and enhancing the resident experience.<\/p>\n<p>Furthermore, awareness of BTR has risen to 53% &#8211; an impressive 18% increase since 2021. As awareness of the offering and benefits of BTR living grow, especially as trusted brands like John Lewis come to market, the outcome is sure to be positive for the industry.<\/p>\n<h2 id=\"h-success-stories-top-performing-btr-schemes-nbsp\" class=\"wp-block-heading\"><strong>Success Stories: Top-Performing BTR Schemes<\/strong><\/h2>\n<p>The developments mentioned in the report itself demonstrate how technology can support BTR\u2019s success. By centralising operations, streamlining communications, and providing powerful analytics, these schemes have been able to:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Optimise the Leasing Journey:<\/strong>\u202fConvert more leads into happy residents.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Enhance Resident Satisfaction:<\/strong>\u202fCreate a thriving community and foster long-term tenancies.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Improve Operational Efficiency:<\/strong>\u202fStreamline processes and reduce costs.<\/li>\n<\/ul>\n<h2 id=\"h-lessons-for-the-btr-sector\" class=\"wp-block-heading has-medium-font-size\"><strong>Lessons for the BTR Sector<\/strong><\/h2>\n<p>The report offers several key takeaways for BTR operators looking to elevate their resident experience and operational performance:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Emphasise Prompt Communication:<\/strong>\u202fEnsure that all enquiries are responded to promptly to maximise conversion rates.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Highlight Value-Added Benefits:<\/strong>\u202fConsistently communicate the full value proposition of your BTR scheme to prospective residents.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Leverage Technology:<\/strong>\u202fUtilise data-driven insights and technology to streamline operations and enhance resident satisfaction.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em>\u201cThe apartment was as advertised, and the residents benefitted from the good location, communal spaces and being well taken care of\u2026I was told that if anything needed repairing, there was a dedicated maintenance team on-site and issues were reported via an app.\u201d\u00a0 MYSTERY SHOPPER FEEDBACK<\/em><\/p>\n<\/blockquote>\n<h2 id=\"h-enhancing-residential-experiences-with-yardi\" class=\"wp-block-heading\"><strong>Enhancing Residential Experiences with Yardi<\/strong><\/h2>\n<p>As the BTR sector grows, delivering exceptional resident experiences will remain a top priority. By focusing on prompt communication, highlighting value-added benefits, and leveraging technology, BTR operators can drive success and set their schemes apart in a competitive market. Whether you\u2019re looking to improve operational efficiency or enhance resident satisfaction, the insights from these top-performing schemes offer valuable lessons for the entire industry.<\/p>\n<p>If you are interested in learning how Yardi\u2019s BTR software can reduce the administrative burden for your operational teams and empower them to provide best-in-class resident experiences, <a href=\"https:\/\/www.yardi.co.uk\/build-to-rent-software\/#schedule-demo\">book a demo with our team today<\/a>.<\/p>\n<p><em>Image: Sailmakers London<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK Build to Rent (BTR) sector continues to thrive, in no small part due to its reputation for delivering exceptional resident experiences. The hereSAY BTR mystery shopping benchmark report 2025 provides valuable insights into how leading BTR schemes are achieving operational excellence and resident satisfaction. Notably, six of the ten benchmark schemes from the report have leveraged Yardi\u2019s BTR suite of solutions to underpin their success.<\/p>\n","protected":false},"author":897,"featured_media":51319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3497,3456],"tags":[],"class_list":["post-17523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-to-rent","category-residential"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"hereSAY&#039;s 2025 Build to Rent mystery shopping benchmark report reveals resident experience at top BTR schemes in the UK.\" \/>\n<meta name=\"robots\" content=\"index, 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