Client Success: The Excelsior Group

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How do you create a better online experience?

“Our RENTCafé websites encourage prospects to email or text us. If they’re looking at our website on their phone, it’s a seamless transition. When emails and texts come in, we use RENTCafé CRM to automate follow-ups, so they get an almost instant response. 32% of prospects who text come in for a property tour.”

Brenda Studt, Vice President of Marketing & Shelly Steitz, Multifamily Marketing Manager
The Excelsior Group

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How do you use nudge marketing?

“We’ve used nudge campaigns in RENTCafé to announce specials, highlight amenities and invite prospects to events. One recent nudge campaign was responsible for 20% of the leads from that site!”

Shelly Steitz, Multifamily Marketing Manager
The Excelsior Group

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How do you use technology to engage renters?

“We keep prospects and residents engaged using RENTCafé CRM to manage communications. We rely on push notifications, texting tools and automated appointment and follow-up reminders.”

Brenda Studt, Vice President of Marketing
The Excelsior Group

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How do you text your prospects?

“We use RENTCafé CRM to automate text follow-ups. 32% of prospects who text us come in for a tour, and we know 100% of our prospects are being followed up with!”

Shelly Steitz, Multifamily Marketing Manager
The Excelsior Group

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How do you convert more leads?

“The Excelsior Group converted 28% of digital leads to residents with RENTCafé and RENTCafé CRM. We increase conversions using high-intent calls to action, including nudge marketing and self-scheduled tours.”

Brenda Studt, Vice President of Marketing
The Excelsior Group

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How do you track multiple lead sources for every lease?

Learn how multi-touch lead attribution works and discover the five attribution models property marketers should be using.

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