Canada in Focus May10

Canada in Focus

If you are a condominium property manager, every day you work towards maintaining your properties to make them desirable places to live, while keeping operations running smoothly. Further, you must ensure the properties meet the expectations of owners and condo corporations. In competitive markets such as Toronto and Vancouver, this is especially key. According to the experts, the lack of single-family residential unit supply in the current Canadian market is expected to create opportunities for condo markets to absorb excess demand. Condo demand is forecast to increase in Toronto and Vancouver, due to factors including urban migration and the interest of foreign real estate investors.  In addition, rising house prices, which have reached 4.6 times the national average household income, further powers the condo market. Given the high demand and potential growth in this industry, it is crucial to stand out as a property manager. Following are some tips to help you attract and retain condo corporations and at the same time reduce your overhead costs and streamline your operations. Enhance Your Digital Presence It all starts with branding. In today’s world, it is imperative to have a digital presence in order to establish credibility of your business and to attract prospective customers. When it comes to your property management brand, curb appeal matters. Critical first impressions often happen online. Creating a beautiful property website with rich, easy-to-use features including an owner portal will further heighten your brand value and make you a more valued property management service provider. Creating a Community Due to the growth in demand in the condo property market, creating, promoting and maintaining a strong sense of community is crucial to stand out as a property manager. Of course, property appeal goes beyond landscaping and renovations. Today’s owners are looking...